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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop.

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Tool Tuesday: Sprout Social Update

Akamai Marketing

Twitter Comparison: Ever wonder how you compare to your biggest competitor? Twitter comparison gives you a place to start. I actually think the more interesting comparisons here are engagements over mentions, that has the beginnings of an interesting KPI. I really recommend treading lightly here.

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Online Advertising Spiraling Downward

Freelance Social Media

Display and comparison-shopping business was proving particularly weak. ValueClick announced it was paring back its second-quarter guidance. The company now estimates growth will be in the low-single digits for 2008, compared with the first quarter’s 17% growth. About the author Jacinta wrote 70 articles on this blog. .&#

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Fetching Friday – Resources Mashup & Key Takeaways from #SMAZ

Kikolani

Search Engines / SEO / Analytics. Use Google Analytics advanced segments to find the the real questions your visitors ask – learn how to use analytics for keyword profiling and research. While 91% of internet users comparison shop, 31% purchase offline. Analyticals. Analyticals, Directors. Analyticals.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. You’ll want to own the conversation online related to your products and services in comparison to your competitors. Reputation Management. Share of Voice.

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70+ Resources on How to Start a WordPress Blog

Kikolani

Again, Google has some traffic trends to show us on a comparison of these sites. WP Engine – a WordPress hosting solution used by major brands like Foursquare, HTC, Williams-Sonoma, and others. Analytics. I love analytics. There are two types of analytics that are available to bloggers. Medium.com.

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Fetching Friday – Resources, iPad Contest & Third Tribe Benefits

Kikolani

Search Engines / SEO / Analytics. Overcome the Google Analytics learning curve in 20 minutes – between this and an informative lunch and learn at my office, I have a good post idea coming up soon. Premium themes comparison: WooThemes vs. Thesis – video overview of the benefits of each subscription.

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