5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)
Buffer Social
JANUARY 22, 2024
First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. It will finetune its position as the place where professional meets personal, where influencers aren't just faces but voices of credibility, and where brands don't just talk at their audience but connect.
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