Socialized

OCTOBER 1, 2009

2 : one having a well-known and usually highly regarded or marketable name. If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6. Don’t neglect it.

Social Media 145

Social Media Brands Radian6 Banking 145

Convince & Convert

SEPTEMBER 11, 2011

So much so that people (presumably sober) proclaimed that this was the future of marketing. You think Southwest Airlines would have liked a data feed that automatically appended Klout scores to passenger manifests before they kicked Kevin Smith off a flight? Especially now, when every customer is a potential reporter.

Klout 161

Klout Nielsen Influencer Social CRM 161

Koka Sexton

MARCH 24, 2009

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 205

Review Radian6 Guidelines Policies 205