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Social Media and Your Ever-Expanding Brand

Socialized

2 : one having a well-known and usually highly regarded or marketable name. If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6. Don’t neglect it.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot.

Airlines 115
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Book Review: The Social Employee

Webbiquity SMM

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 207