Twist Image

JUNE 1, 2012

There is a massive and missed opportunity happening in the marketing industry. This culture collision starts to explain why marketers are facing tech fatigue and why Facebook's IPO languished. Here's the truth: the majority of marketing professionals are scared of technology. " It's not about adults versus startups.

Radian6 100

Radian6 Startup Marketing Adwords 100

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198

Data Social Media Radian6 B2B 198

Direct Marketing Observations

JUNE 7, 2011

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. digital marketing. Social 2011. brand reputation.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. There are no absolutes. There are no hard and fast rules. A lot of those changes have to do with Social Media, but not all of them. Prior to Social Media, we still had people connecting and sharing ideas (online and otherwise). Not sending a simple, "thank you."

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Pay special attention to negative sentiment. Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Socialized

OCTOBER 1, 2009

2 : one having a well-known and usually highly regarded or marketable name. If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6. All of those experiences occur outside of marketing, sales, advertising, branding and the four walls of your corporate headquarters.

Social Media 145

Social Media Brands Radian6 Banking 145

Net-Savvy Executive

MARCH 15, 2011

I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. If your ROI comes from online sales, this approach is an especially powerful tool for managing social media marketing efforts. Since then, I've also argued for an expansive interpration of the listening metaphor.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers.

ROI 114

ROI SEO Social Media Tips 114

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Break out the sentiment for each of these posts. You can use categories like love, hate, questions, prospects or super fans.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that?

Social Media 155

Social Media Radian6 Strategy SM2 155

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Have you seen the Radian6 eBook on metrics? Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. When you take that framework and apply it to business and apply it to marketing, for example. Now there’s social.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. Seriously, thank you.

Upcoming 124

Upcoming Project News Social Media 124

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. Social Website Analyzer. Tweet This!

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. But it got me to thinking. Sales and engineering, and customer service, and those kind of programs.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio). Now part of Salesforce.com Marketing Cloud. Monitor your social media activity and find key influencers in your market.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Radian6 – I originally started with a firm that I own here at Avaya. SENTIMENT BASED ANALYTICS. FREE MONITORING SERVICES. PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. It allows a sniper vs. shotgun approach to marketing.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., Nine companies B2B marketers should know about by Velocity Partners.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. It is even better than the Search Engine Strategies conference one on Social Media Marketing. Be sure to stay aware of those.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 205

Review Radian6 Guidelines Policies 205