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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. So much so that people (presumably sober) proclaimed that this was the future of marketing. Much (too much, actually) was made of the Peter Shankman/Morton’s Steakhouse stunt a few weeks ago.

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