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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Dashboard Analytics: The Ads Manager Dashboard provides you with a high-level aggregate overview of trends, placements, operating system, and dayparting data to help you evaluate the performance of your ads and audiences. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager.

Analytics 154
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55

CPC 122
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Benchmarking your Facebook ad performance will depend on your industry and campaign objective. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Another campaign portion to look at is the objectives section. Get inspired by these ad campaigns. Running ads can be overwhelming. Scheduling.

Facebook 123
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Server Melting Traffic Generation Methods

Kikolani

First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. All of these things are very important.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

SEO Campaign Management. Social Media Campaign Management. PPC Campaign Management. It’s actually pretty insane how many tools they have built into their system for just about anything you need in your online marketing campaign. Campaigns – A campaign is a website you’re analyzing. SEO Research.

SEO 167
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Campaign Level.