Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Two, CPC rates are up 23%.

CPM 118

CPM Advertising CPC Compete 118

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-engagement (CPE). Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Adwords 145

Adwords Google Campaign Cost 145

Kikolani

DECEMBER 21, 2011

Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Google AdWords Keyword Tool. Try out Google’s AdWords Keyword Tool. Importing Your Content. Considering a keyword based domain, but not sure where to start?

WordPress 167

WordPress Resources How To Domain Name 167

Razor Social

DECEMBER 21, 2016

This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Content Marketing. Marketing Automation.

Tools 40

Tools BuzzStream Marketing Template 40

ProBlogger

AUGUST 7, 2014

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Kikolani

NOVEMBER 29, 2010

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Dana is a SEO consultant focusing on audience engagement and all things search, as well as an avid cyclist. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

ProBlogger

AUGUST 7, 2014

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

Advertising 51

Advertising Facebook Campaign Newsletter 51

Hootsuite

SEPTEMBER 9, 2020

Where is your target group most engaged, most concentrated and most accessible? Where does your content naturally strike a chord with fans? Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger.

Advertising 145

Advertising Social Media HootSuite How To 145

Buffer Social

AUGUST 9, 2016

Easier to set up than Google AdWords. CPC is relatively cheap, depending on your industry (On average, no more than $0.61 CPC is relatively cheap, depending on your industry (On average, no more than $0.61 If set up and managed incorrectly, it can be costly, but less so than Google AdWords. per click). per click).

Advertising 40

Advertising Facebook URL Campaign 40

Hootsuite

MARCH 31, 2020

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. During A/B testing, only a portion of your audience sees each test. Related: Mute, Troll.

List 145

List Social Media HootSuite URL 145