Advertising Blogosphere Eventful Social News 
Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
Techipedia: Tamar Weinberg
FEBRUARY 23, 2010
Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates.
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Techipedia: Tamar Weinberg
JULY 27, 2009
I don’t necessarily expect to meet with those folks immediately; often, these powerful relationships are formed online, and I then try to learn what I can about the blogger himself/herself and follow up, normally at a conference or industry event. Tamar is also the author of The New Community Rules (July 2009).
Techipedia: Tamar Weinberg
JULY 1, 2010
You should know that using some types of ads like Kontera (contextual advertising) and the likes on your blog will irritate a large percentage of your readers but using AdSense the right way will not affect your blog. In any event, the blog will be made over soon enough. The blogs listened to their readers and removed the option.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
These posts are not in response to newsworthy events, nor are they displayed in any particular order. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing. And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere. Starting a Blog?
Techipedia: Tamar Weinberg
JANUARY 12, 2010
Many of them (more than half) were individuals I met at search conferences, but other conferences (SXSW, events that Mashable was involved in in the capacity of host or media sponsor, and the first IZEAFest) also represented my Industry connections. The chart above illustrates the breakdown of the “social media&# friends.
Techipedia: Tamar Weinberg
JULY 8, 2008
As for the characteristics that they need to possess, I think that the most important one is to be a social media user in the first place, and to like the concept. Social media can be seen as a tool for a marketer, but not a static one like an advertisement. It’s not about any of the tools.
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