Jon Loomer
JANUARY 17, 2024
Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”
Jon Loomer
AUGUST 21, 2023
Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.
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Ignite Social Media
DECEMBER 14, 2018
To get started tracking offline conversions, you can upload your offline event data in Events Manager or through the Facebook API. This can put you on the right path to achieving higher campaign ROIs, lower advertising costs, and increased conversions. Optimize Your Current Strategy.
agora pulse
JUNE 7, 2016
We recently wrote an entire article about the importance of managing comments on your Facebook ads with several examples of newsfeed ads with a lot of comments left unmanaged by the advertiser. It took us two months to build that new feature based on the hard work we’ve been doing on the Facebook ads API. So h ow does it work?
Jon Loomer
JANUARY 19, 2017
During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. Managing and monitoring Facebook advertising campaigns is a lot of manual work. This is only for advertisers using Standard Events on their websites. More on that in a moment.
Keyhole.co
MAY 12, 2023
PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. The tool also has features for PPC advertising, content marketing, social media monitoring , and market research. Know the best practices and strategies that are working in your niche.
Razor Social
MAY 11, 2016
Find advertising opportunities before your competitors do! CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). Costs: Estimate cost to advertise on Google adwords for these keywords (Hint: High cost with low keyword difficulty are good ones to focus on). Do Keyword Research.
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