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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps. Cost per click (CPC). Boost, boosted post.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

An API is an initialism for an application programming interface. An API lets two platforms or applications communicate with one another. Cost per click (CPC). Cost per click is a form of advertising in which a company pays every time a person clicks on an ad. Facebook advertising. Brand advocate. Dark social.