Convince & Convert

FEBRUARY 22, 2024

Repackage Your Old Content into Visuals and Videos Diversifying content formats broadens marketing channels you can use to generate more traffic and conversions. Re-Share Your Old Content on Social Media Social media platforms help on many levels, not just shares and clicks.

Conversation 188

Conversation Content How To Newsletter 188

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 133

Social Media Team Social Media Management Report 133

The Social Media Hat

FEBRUARY 22, 2024

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

Startup 146

Startup Company Strategy Marketing 146

The Social Media Hat

FEBRUARY 17, 2024

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? appeared first on The Social Media Hat. What Happens Then?

Strategy 145

Strategy Exercises Marketing Social Media 145

The Social Media Hat

FEBRUARY 17, 2024

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. And of course we want that campaign to be a success.

Campaign 145

Campaign Marketing Course Social Media 145

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 136

Social Media Sentiment Loyalty Microsoft 136

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 141

Patterns Sentiment Analysis Proposal 141

The Social Media Hat

FEBRUARY 23, 2024

Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.

Marketing 139

Marketing Social Media Brands 139

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 132

Influencer Marketing Collaboration ROI 132

Sprout Social

FEBRUARY 21, 2024

From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. According to a McKinsey report , data-driven organizations experience above-market growth and earnings increases of 15 to 25 percent.

Report 133

Report Data Hubspot Metrics 133

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 135

Engagement Tips Loyalty Metrics 135

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 130

Analytics Tools Strategy Price 130

Oktopost

FEBRUARY 12, 2024

Meet Alina Dallal , Oktopost’s Content Marketing Manager. From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. In this episode, Alina introduces herself and reveals what you can expect this season.

Hosting 133

Hosting Meeting B2B Apple 133

The Social Media Hat

FEBRUARY 3, 2024

18+ Tools & Marketing Resources To Grow Your Business The post Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny appeared first on The Social Media Hat.

Cost 135

Cost Resources Tools Marketing 135

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Comparison 125

Comparison Analysis How To Sentiment 125

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 125

ROI Analytics Influencer Campaign 125

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Yes, we’re going to toot our own horn.

Publishing 133

Publishing Tools Brands Facebook 133

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Social Media 131

Social Media Video Tips HootSuite 131

The Social Media Hat

FEBRUARY 13, 2024

Two Main Reasons To Focus On Marketing Strategy The post Why You Should Ignore the Algorithms and Focus on Marketing Strategy Instead appeared first on The Social Media Hat.

Strategy 117

Strategy Marketing Social Media 117

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 135

Strategy Sentiment Marketing Patterns 135

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 125

Tools Sentiment Marketing Reputation 125

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. This information helps to shape our company’s marketing, sales and operational strategies.

Software 140

Software Products Team One Spot 140

Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. 1 Social Media Tool Create. Here’s how they did it.

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Template Templates Social Media Diagrams 128

Sprout Social

FEBRUARY 12, 2024

As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools.

Education 123

Education Trends Team Class 123

The Realtime Report

FEBRUARY 15, 2024

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. But how does this translate into social media?

SEO 103

SEO Trends Education Embedding 103

The Social Media Hat

FEBRUARY 8, 2024

Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.

SEO 117

SEO Social Media Marketing Content 117

The Social Media Hat

FEBRUARY 8, 2024

Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.

SEO 117

SEO Social Media Marketing Content 117

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Like many marketing tactics, the short answer is, “It depends.” What is TikTok promotion? so far it has increased my leads and i will post an update next week.

Overview 136

Overview Campaign Cost Organization 136

The Social Media Hat

FEBRUARY 10, 2024

10 Steps To Build Your Marketing Plan The post Creating a Tactical Marketing Plan: Breaking Down Steps for Implementation appeared first on The Social Media Hat.

Marketing 100

Marketing Social Media Newsletter Strategy 100

The Social Media Hat

FEBRUARY 16, 2024

The 5 Key Areas To Consider When Crafting Your SaaS Marketing Strategy The post From Launch to Scale: The SaaS Marketing Strategy Blueprint appeared first on The Social Media Hat.

Strategy 110

Strategy Marketing Social Media Startup 110

Sprout Social

FEBRUARY 21, 2024

What is a Net Promoter Score Why your Net Promoter Score matters How to calculate Net Promoter Score How to collect Net Promoter Score feedback with Sprout Social What is a good Net Promoter Score? These are more than just wins for your team—they’re valuable differentiators that can be used to support marketing efforts.

Survey 125

Survey Loyalty Data Aggregator 125

Bill Hartzer

FEBRUARY 1, 2024

In an era where small businesses strive to make a big impact online, Finnish-based Hookle emerges as the game-changer with the introduction of ‘Hookle AIDE,’ an AI-powered post generation assistant poised to revolutionize social media marketing.

Small Business 97

Small Business Social Media Social Media Management HootSuite 97

Bill Hartzer

FEBRUARY 23, 2024

In the ever-evolving realm of social media advertising, Tiger Pistol, the vanguard of local social media advertising platforms, has set the stage for a groundbreaking shift with its latest announcement. Gone are the days of generic ad creatives struggling to fit into every social media platform.

Social Media 97

Social Media Tools Module Advertising 97

Hootsuite

FEBRUARY 5, 2024

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Social media managers often dread the part of their job that has to do with tracking data and building reports. Get Started All your social media analytics in one place.

Analytics 123

Analytics Instagram HootSuite Metrics 123

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You’ve come to the right place to find out.

Hashtag 117

Hashtag Analytics Tools HootSuite 117