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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Twitter has always been a great place to get the conversation started. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Retweets and responses.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

trillion USD in 2026. Most of them are free, although paid shopping ads can boost your results even further with an average 300% conversion increase ! Access advanced conversion tracking analytics. You can set a custom attribution window for tracking conversions. 3 inspiring Pinterest shopping campaign examples.

Features 114
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. You’ve come to the right place!

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. In this article, we’ll dive into the benefits of using digital out-of-home advertising and stand-out examples of campaigns to help inspire your strategy.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. This step is all a matter of organization.

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