article thumbnail

22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Instagram is the top influencer marketing platform worldwide 89% of marketers agreed that Instagram was the number one influencer marketing platform.

article thumbnail

8 social selling metrics to measure success

Sprout Social

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships.

Metrics 139
article thumbnail

Why Every Brand Should Have a YouTube Channel

Socialized

YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005. YouTube is a valuable platform for brands who wish to create an online attendance to optimize presence and visibility. With more than 2 billion monthly active users. Advantages for Brand on YouTube.

YouTube 100
article thumbnail

9 YouTube trends for your content strategy in 2022

Sprout Social

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. But like on all social networks, trends on YouTube come and go. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices.

YouTube 140
article thumbnail

The Evolution of Social Media, and of Likeable

Likeable

It was the summer of 2007, and Facebook had recently opened up beyond college students, to welcome everyone to its platform. With the rapid acceleration of social media, Likeable needed a brand promise that reflected this, so Carrie and her team launched: “Faster service from the smartest in social, with likeability guaranteed.” .

article thumbnail

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Social media is a natural place for people to do preliminary research when thinking about a purchase. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” use social for “finding products to purchase.”. And nearly half of social media users have already done so.

Retail 104
article thumbnail

5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Meanwhile, half of Twitter’s top 100 advertisers appear to have fled the platform since its takeover by Elon Musk. billion in 2022. Image source.

Trends 297