Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Instagram is the top influencer marketing platform worldwide 89% of marketers agreed that Instagram was the number one influencer marketing platform.

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Statistics Influencer Strategy Marketing 124

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships.

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Metrics B2B Software Social Media 136

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. They use engaging content to draw and engage their target audiences. YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005.

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YouTube Brands Hubspot Overview 100

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. But like on all social networks, trends on YouTube come and go. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices.

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YouTube Trends Strategy Content 136

Hootsuite

MARCH 2, 2022

Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. use social for “finding products to purchase.”. Another 26.3%

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Retail Social Media Brands Tips 104

Social Media Strategies Summit

JANUARY 5, 2023

Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Meanwhile, half of Twitter’s top 100 advertisers appear to have fled the platform since its takeover by Elon Musk. billion in 2022. Image source.

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Trends Social Media UGC Marketing 297

agora pulse

NOVEMBER 25, 2020

Social media posts live forever so something you shared in 2017 may still be picked up in 2025. Getting more web traffic from social media is a win-win. There’s a reason why social media managers are often repurposed content writers. It takes skill to write great social media captions. Improved evergreen presence.

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SEO Social Media Reddit Hashtag 190