article thumbnail

22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

article thumbnail

7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Why it’s important.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Every Brand Should Have a YouTube Channel

Socialized

It is projected that no pay-TV service would be subscribed by audiences aged 32 or under until 2025. This is one of the most significant advantages of using YouTube since most content posted on some other social network will last between a couple of hours and a couple of days. Advantages for Brand on YouTube.

YouTube 100
article thumbnail

The Evolution of Social Media, and of Likeable

Likeable

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) With the rapid acceleration of social media, Likeable needed a brand promise that reflected this, so Carrie and her team launched: “Faster service from the smartest in social, with likeability guaranteed.” .

article thumbnail

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104
article thumbnail

9 YouTube trends for your content strategy in 2022

Sprout Social

But like on all social networks, trends on YouTube come and go. Social commerce functionality has been a major focus for many of the top platforms over the last few years. It’s been predicted that social commerce will be a $1.2 trillion industry by 2025, and every network is vying for their piece of the pie.

YouTube 139
article thumbnail

The Industries With The Longest Terms And Conditions

The Realtime Report

Social Networking. It is reported that by 2025, fashion e-commerce will be worth $1003.5 Social Networking. Following closely in third, the terms and conditions for social networking websites average 4,754 words in length, and have an average reading time of 37 minutes. Table of Contents: Dating.