Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

Statistics 125

Statistics Influencer Strategy Marketing 125

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. They use engaging content to draw and engage their target audiences. It is projected that no pay-TV service would be subscribed by audiences aged 32 or under until 2025. YouTube is a hub for video content.

YouTube 100

YouTube Brands Hubspot Overview 100

Hootsuite

MARCH 2, 2022

Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. use social for “finding products to purchase.”. Another 26.3%

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Plus, in an era of social distancing, these real-time videos can help take the place of live events. Current and emerging YouTube trends.

YouTube 137

YouTube Trends Strategy Content 137

agora pulse

NOVEMBER 25, 2020

Social media posts live forever so something you shared in 2017 may still be picked up in 2025. Getting more web traffic from social media is a win-win. Links to your content from social media speed up your content indexation. Influencer marketing amplifies reach. Example of great social media captions.

SEO 190

SEO Social Media Reddit Hashtag 190

Sprout Social

NOVEMBER 15, 2023

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. When brands first started using social media, it was mainly for publishing content and light community engagement. Social ad spending in the US alone is expected to surpass $80 billion by 2025. Personalized.

Social Media Management 103

Social Media Management Social Media Team Klout 103