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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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How To get CoPilot (single licence) for small business – Microsoft 365 – ChatGPT

Laurel Papworth

Are you a solopreneur or an individual wanting to add Microsoft Copilot (ChatGPT) integration into your Microsoft products? Wondering how to get a single licence of Microsoft CoPilot for a sole business owner or small business? signing up for Business 365 from Microsoft 2. this is as-of Feb 2024. Two payments.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

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Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Buffer Social

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. 1 Social Media Tool Create.

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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Its especially useful if you’re proficient in Microsoft Excel as you can easily create and modify reports based on your requirements and share them with teams.

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AI Marketing Tools To Help You Win in 2024

Hootsuite

Ready to step up your social media marketing with a little help from artificial intelligence? Read on for our master list of the best AI marketing tools for 2024. AI marketing tools for social media 1. Hootsuite Managing social media = 25 jobs. It’s seriously easy.

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