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Brand experience: Why it matters and how to build one that works

Sprout Social

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2 Research trends.

Examples 142
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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Skits and memes. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action. Highlight collaborators and influencers.

Platform 123
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8 Trends Shaping the Future of Instagram Marketing

Later

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. . Brands and influencers collaborating on Reels content .

Trends 52
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8 Trends Shaping the Future of Instagram Marketing

Later

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. . Brands and influencers collaborating on Reels content .

Trends 52
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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

As of July 17th, 2022, ten out of the 15 books listed on the New York Times Paperback Trade Fiction Best Seller list are #BookTok recommendations. On BookTok, these creators publish reviews, memes, observations and more. This takes their partnership a step further than collaborating on sponsored content. You just have to look.

Brands 109
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14 Content Creation Tools That Make Your Job Way Easier

Hootsuite

With a splash of fun, intuitive features and a vibrant, supportive community, you’ve got a recipe for success. Larger teams will benefit from individualized accounts with communication capabilities. Creators can collaborate with team members or clients directly in the sheet. Price: Free!

Tools 107