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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. Kevin James Smirking” Belatedly Becomes a Meme Some memes are highly time-specific, capitalizing on the fleeting popularity of a movie, song, TV show, or some other event to jam our timelines and FYP.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

It quickly became a meme, and Semrush was one of the first brands to hop on the trend with this LinkedIn post that resonated with marketers everywhere.  Wendy’s Joins In With The Bear Memes For a brief moment in September 2022, the world of social media was awash with memes featuring actor Jeremy Allen White as the sexy chef in The Bear.

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20 Instagram Reel ideas for all types of brands

Sprout Social

In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. A post shared by Grove Collaborative (@grovecollaborative). more engaging than long-form videos.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

To showcase its brand, Nike frequently collaborates with athletes who symbolize those values. Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. Whirlpool earned the #2 spot in the Ad Age-Harris Poll Gen Z brand tracker , which ranked brands making the most progress among ages 18-24 during Q1 of 2022.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2 Research trends.

Examples 140
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Brand experience: Why it matters and how to build one that works

Sprout Social

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 109
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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Skits and memes. Highlight collaborators and influencers. You’re not alone — brands are going all in on bite-sized video content right now. Product showcases, reviews and recommendations.

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