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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Report 130
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. .

B2B 150
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer. The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions).

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Facebook pixel: a complete guide for digital marketers

Sprout Social

Globally, it’s the top active social platform. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Why use a Facebook pixel?

Facebook 128
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Tips & Best Practices for Reddit Ads

Ignite Social Media

Advertisers are starting to allocate more of their marketing dollars to Reddit. billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer , October 2020). It’s the #2 ranked News app in the App Store (as of February 21, 2021). million in ad revenue in the U.S.

Reddit 78
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Triller: What Your Brand Needs to Know

Ignite Social Media

Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. The app also allows influencers to post across multiple platforms, which the company says will make the CPM lower than any other influencer purchase to date. Influencers on Triller.

CPM 161