Jon Loomer
NOVEMBER 15, 2022
In particular, will Facebook ads CPM costs increase? And that could be critical for advertisers who have struggled to generate consistent, profitable results since the iOS-related changes of early 2021. Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters.
Jon Loomer
DECEMBER 11, 2022
Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Absolute CPM. Why Aren’t CPMs Going Up?
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Jon Loomer
SEPTEMBER 30, 2021
Competition and CPM. One important metric to monitor related to the rise and fall of competition is CPM (Cost Per 1,000 Impressions). While fluctuations in CPM can be related to many factors, one is certainly competition. But in Week 1, CPM was $10; in Week 2, it was $20. It’s not easy to control CPM.
Sprout Social
FEBRUARY 8, 2021
Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.
Oktopost
SEPTEMBER 4, 2020
When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.
Social Media Strategies Summit
SEPTEMBER 12, 2019
And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic Display Ad Spending.
Hootsuite
OCTOBER 27, 2020
Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The time we spend using connected devices continues to rise. A clear ‘age gap’ defines digital use in the workplace.
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