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The complete guide to YouTube Live in 2021

Sprout Social

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. YouTube Live is an excellent alternative for hosting events like workshops, webinars and product launches virtually at a fraction of the cost. Does it work? Select More options

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. If you don’t have a blog, you can use Substack to host one. YouTube has a lot of community guidelines. Even website hosting companies like Amazon have been banning websites. Guest post by Lisa Sicard.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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Establishing and protecting your brand’s reputation online

Sprout Social

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Nike’s Yardrunners Collection celebrates the history of HBCUs with clothing that emphasizes student leaders and alumni who are paving the way for excellence in their community.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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7 Brands With a Killer Social Media Campaign

Later

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Play Digital’s Bathtub Challenge. Nike’s “Dream Crazy” Video.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. It’s Snap, Reddit, Instagram, Twitch, Tik-Tok, We-Chat, and What’s App, in addition to a host of newcomers such as GETTR, Discord, Truth Social, and Clubhouse. Strategy and tactics will take a back seat to community and conversation in 2022.

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