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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Why promote your business on social media?

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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag. So did Mercedes-Benz.

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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Tip : If you don’t have time or budget for high-production content, consider user-generated content , memes , or quick and beautiful images. Tip : Use analytics to see when your audience is usually online, too. Before logging off, take the time to engage with customers. — Netflix US (@netflix) January 15, 2020.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Your TikTok analytics page can give you demographic details about your viewers. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) TikTok boasted 1.2 billion by the end of 2022.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

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