What is viral marketing (and does it actually work in 2020)?
Sprout Social
JANUARY 16, 2020
Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.
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