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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. Here’s an update on social media trends to bring you up to speed.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. Since 2017, we have seen many improvements. 655 million monthly active users that are mobile only. 65% of Facebook videos occur on mobile devices. Here’s a Facebook post on mobile.

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The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.

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Measuring the Best Times to Post on Social Media

Sprout Social

Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Use Hashtags and Emojis. Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji? Google+ Is Mobile Friendly. on Monday through Thursday. and 5 p.m.

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The Ultimate Guide to TikTok Marketing

Later

For millennials and above, TikTok may feel like a revival of Vine : the 6-second looping video sharing platform that ground to a halt in 2017. ByteDance (TikTok’s parent company) first launched TikTok under the name of Douyin in China, before launching the TikTok app in international markets in 2017. Hashtags and Sounds (i.e.

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Feedly is the easiest way to curate content from your favorite publications for social sharing. Marketing Automation.

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