Sprout Social

JANUARY 16, 2020

Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. Whether you’re looking to curate or create viral content, you’re going to need to know what resonates with your followers. Use hashtags to spread the word. Not all press is “good” press anymore.

Meme 107

Meme Marketing Hashtag Campaign 107

Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. — University of British Columbia (@UBC) February 21, 2017.

Education 111

Education Social Media Tips Policies 111

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

Hashtag 111

Hashtag Instagram Travel Communities 111

Buffer Social

OCTOBER 1, 2018

By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Using a similar fewer-but-better strategy, we also managed to grow our Facebook reach by more than three times in 2017. Curate user-generated content. How did Banišauskas and his team do it?

Organization 108

Organization Flipboard Social Media Company 108

Pixlee

JULY 3, 2019

Old Navy curates this content from various social media platforms and displays it on its website. By curating content that Airbnb clients have posted on various social media platforms, the company is able to provide beautiful content displaying the many houses, apartments, or condos available for their customers. Carnival Cruises.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

JUNE 30, 2019

Since 2017, we have seen many improvements. Curated Content. Facebook is a great platform to curate content. It’s generally curated blog posts, news or content that’s just being shared from other accounts. Use Instagram as your platform to host the contest and make a hashtag to keep track of it all.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Later

MARCH 13, 2019

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.

Instagram 75

Instagram How To Curation Fashion 75

Later

SEPTEMBER 12, 2019

Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong. . This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram. Ready to create your own UGC competition and branded hashtag?

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

JUNE 16, 2016

Curate Your Feed. January 2017. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT. Participating in trending hashtags and relevant current events can be a great way for a brand to add relevancy and organically gain followers while still using the proper social lingo.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

JANUARY 18, 2017

If you wanted to target a specific term when sharing a link, test the creative that was used with the link or even analyze the hashtag you used in the post, you just tack on more UTM parameters. Remember, it’s 2017 and this is the internet. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

ROI 40

ROI URL Analysis Campaign 40

Buffer Social

OCTOBER 27, 2016

And by 2017, this figure is predicted to rise to 70.7%. Live events, meetups and talks are great times to create and curate content. Monitor brand mentions, tags, and hashtags. At Buffer, we also use a few branded hashtags on Instagram. Instagram has become an incredibly important network for brands. In fact, 48.8%

Instagram 40

Instagram Content Hashtag Notification 40

Buffer Social

JULY 16, 2018

Brian : In September of last year, Instagram announced their business community has grown to 2 million advertisers , up from one million advertisers back in March of 2017. Well, this massive shift in behavior means you should be spending as much time and effort curating a beautifully-designed Instagram feed as you would creating your website.

Instagram 75

Instagram Strategy Tips How To 75

Later

MAY 6, 2020

For millennials and above, TikTok may feel like a revival of Vine : the 6-second looping video sharing platform that ground to a halt in 2017. ByteDance (TikTok’s parent company) first launched TikTok under the name of Douyin in China, before launching the TikTok app in international markets in 2017. Hashtags and Sounds (i.e.

Marketing 113

Marketing Hashtag Trends Analytics 113

Sprout Social

JANUARY 9, 2017

Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Use Hashtags and Emojis. Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji? Curate and manage news, company updates and open positions with Bambu.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

agora pulse

OCTOBER 7, 2020

Content curation. Curate relevant content. To curate content, browse the profiles of your partners, influencers in your industry , or other figures that resonate with your target audience. In 2017, Twitter expanded its 140-character limit to 280 characters—but that doesn’t mean you have to use every character.

Social Media Management 150

Social Media Management Social Media Twitter Hashtag 150

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? Feedly is the easiest way to curate content from your favorite publications for social sharing. is an incredible content curation platform that allows you to easily find and share unique, relevant content to your social networks, website or blog.

Tools 40

Tools BuzzStream Marketing Template 40

Later

OCTOBER 28, 2018

A post shared by jeannette ogden (@shutthekaleup) on Nov 24, 2017 at 3:48pm PST. A post shared by JACI MARIE (@jacimariesmith) on Dec 9, 2017 at 6:29pm PST. A post shared by Ellenorkim (@spreadfashion) on Dec 18, 2017 at 6:40pm PST. A post shared by Christie Tyler (@nycbambi) on Dec 11, 2017 at 8:13am PST. Sign me up!

Influencer 69

Influencer Instagram Tips Marketing 69

Unmetric

JULY 26, 2018

Time period : 1 January, 2017 to 30 June, 2018. — University of Houston (@UHouston) October 19, 2017. A post shared by Harvard University (@harvard) on Nov 23, 2017 at 5:34am PST. There is no dearth of hashtag campaigns when it comes to universities. UofA) March 9, 2017. Audience Size and Engagement.

Social Media 120

Social Media Strategy Hashtag Research 120

Sprout Social

FEBRUARY 11, 2020

The biggest recent change to the algorithm happened in 2017 with the introduction of the relevance model, and replacing “While You Were Away” with “In Case You Missed It”. Twitter’s curation means that content quality and connecting with your followers are still essential ways to help your posts get reach and visibility.

Twitter 139

Twitter Curation Feed Feedly 139

Sprout Social

OCTOBER 26, 2021

Instagram recruiting more than doubled between 2017 and 2020 ( Jobvite ). Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company. Its embedded content curation tools allow new hires to read and share their peer’s content on social. 71% of U.S.

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Applications Cost Team LinkedIn 113

Later

JULY 25, 2019

Should you use emojis and hashtags? Fella uses Later to curate a stunning and balanced feed, with Instagram shopping posts masterfully integrated throughout. ?? ??? A common practice among influencers is to include a hashtag like #spon, #sponsored, #ad, #paid, or #partnership in the captions of their sponsored Instagram posts. .

Instagram 86

Instagram Hashtag Engagement Feed 86

Hootsuite

JANUARY 24, 2023

Additionally, use the TikTok algorithm to your advantage by researching the most popular hashtags and trends in order to get more views and followers. before TikTok’s creation in 2017. Upload your videos to TikTok regularly and use trending hashtags and topics to help increase their reach. Loren Gray, @lorengray (54.5

Influencer 101

Influencer How To HootSuite Trends 101

Hootsuite

JANUARY 24, 2023

Additionally, use the TikTok algorithm to your advantage by researching the most popular hashtags and trends in order to get more views and followers. before TikTok’s creation in 2017. Upload your videos to TikTok regularly and use trending hashtags and topics to help increase their reach. Loren Gray, @lorengray (54.5

Influencer 82

Influencer How To HootSuite Trends 82

Sprout Social

SEPTEMBER 10, 2018

Meanwhile, blink-182’s Instagram highlights their tour dates and Las Vegas residency, in addition to social-specific hashtags they want their fans to tag themselves with. A post shared by CAYETANA (@cayetanaphilly) on Feb 23, 2017 at 8:09am PST. A post shared by DJ Shadow Official (@djshadow) on Feb 22, 2017 at 10:09am PST.

Social Media 106

Social Media Real Estate YouTube Instagram 106

Sprout Social

OCTOBER 10, 2019

That said, automation in the form of scheduling or curating content is totally fair game. This is why brands rely on social tools to help curate pieces of content already approved by marketing leaders. For example, brands can use their Instagram bio to link to promotions, advertise their hashtag and let their brand’s voice be heard.

Social Media 112

Social Media Tips Hashtag Trends 112

Buffer Social

NOVEMBER 16, 2016

As part of our State of Social Media 2016 campaign , we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017. Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools.

Tools 40

Tools Social Media Curation How To 40

agora pulse

NOVEMBER 8, 2016

Today’s best marketers use a mix of curated and created content. For example, let’s say you want to schedule a specific number of tweets from your blog posts, various quotes and graphics as well as curated content. As I mentioned earlier, content marketing is a huge part of 2016’s (and 2017’s, I’m sure!)

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Rebekah Radice

NOVEMBER 28, 2016

Keywords/Hashtags. Want to set your 2017 social media goals? Curate Great Content. Test Visuals – A/B test your visual content to find the outlier. Isolate Variables – Test one thing at a time, such as: Headlines. Calls to action. Length of content. Test Content Frequency vs. Content Length. Test Types of Content.

Social Media 159

Social Media Strategy How To Social Networking 159

Social Media Strategies Summit

JUNE 13, 2019

Users quickly embraced the ephemeral nature of this feature, which took away concerns about posting too often on the highly curated platform. In March of 2017, Instagram released advertising in Stories as a global feature and in September of the same year, they added full-screen, interactive Canvas ads to Stories.

Instagram 122

Instagram Marketing Real Estate Features 122

Unmetric

SEPTEMBER 27, 2019

The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. For instance, take their back-to-school campaign launched in 2017. It is also interesting to note that Nike has deleted a lot of its posts and videos on Facebook from 2017-18. You may ask.

Brands 96

Brands Facebook Campaign Sports 96

Hootsuite

JULY 9, 2019

However, while any customer can leave a review, testimonials are curated and selected by a business. December 2017 I made a promise to myself to start something and not quit! Make it easy to collect user-generated content by creating a branded hashtag. She says "I used to think I was a quitter.? That’s all I wanted to do. ?

Strategy 111

Strategy How To Marketing Review 111

Later

SEPTEMBER 12, 2019

If your customers love tagging you in their Instagram Stories or regularly use your branded hashtag in posts, you can repurpose this content and post it to your own channels, whether it’s Instagram, Facebook, Pinterest, or Twitter. UGC Marketing Campaign #4: Run a Hashtag Campaign on Instagram . Your skin is glowing!

UGC 43

UGC Campaign Marketing Hashtag 43

Unmetric

SEPTEMBER 27, 2019

The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. For instance, take their back-to-school campaign launched in 2017. It is also interesting to note that Nike has deleted a lot of its posts and videos on Facebook from 2017-18. You may ask.

Brands 72

Brands Facebook Campaign Sports 72

Rebekah Radice

NOVEMBER 28, 2016

Keywords/Hashtags. Want to set your 2017 social media goals? Curate Great Content. Test Visuals – A/B test your visual content to find the outlier. Isolate Variables – Test one thing at a time, such as: Headlines. Calls to action. Length of content. Test Content Frequency vs. Content Length. Test Types of Content.

Social Media 60

Social Media Strategy How To Social Networking 60

Later

APRIL 17, 2019

Their loyal community even has a #bestofover hashtag to help you find inspiration from other creators if you’re ever feeling stuck! A post shared by Tezza (@tezza) on Nov 14, 2017 at 5:16am PST. So while your Instagram feed should remain curated and consistent, don’t be afraid to follow suit and try out something new!

Instagram 67

Instagram Template Templates Feed 67

Hootsuite

AUGUST 2, 2022

Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: Facebook. In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier. , it’s pivotal to nail the length of your message.

Platform 139

Platform Social Media Hashtag HootSuite 139

Pixlee

DECEMBER 30, 2020

I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team. People have the choice to curate their feed, and if we’re not the right brand for you, we’re not the right brand for you. And our team was okay with that. I get that.

Features 52

Features Brands Influencer Travel 52