Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach
Buffer Social
FEBRUARY 4, 2025
IG stories are a perfect way for creators and brands to experiment with different kinds of content because, unlike your permanent curated feed, stories disappear in 24 hours. They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours.
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