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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

Let’s explore six great benefits businesses reap when service and marketing unify on social. REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. Marketing owns the voice of the company, while service owns that voice’s support. Consistent Brand Voice. Both teams win big.

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Social Media Automation Rules No Brand Should Break

Sprout Social

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

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8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Add a short business FAQ. billion monthly active users (1.28

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I Tried Instagram Automation (So You Don’t Have To): An Experiment

Hootsuite

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. For instance, in 2017, Instagram shut down a bunch of automation services like the former go-to tool, Instagress. For instance, InstaRocket’s FAQ: How do I know if you guys are legit? You are free to try out our Trial for 3 days.

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8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Add a short business FAQ. billion monthly active users (1.28

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How Do I Keep My Facebook Group Alive?

agora pulse

It’s important to let people know it’s your company that runs and manages it. I ran a “Blog post title challenge” in my “Small business bloggers” group back in 2017 and got great traction from my members. Here’s how to brand your group without feeling sleazy. I also gained a few new members.

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