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New Social Media Report, and What About UGC?

Janet Fouts

The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. billion messages sent and received between Q3 2016 and Q3 2017. Did you share it on your favorite social networks to show off? User Generated Content (UGC).

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Amplify user-generated content (UGC). And UGC converts five times more than non-UGC. Learn more here. Fourteen hours.

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What Is Mastodon and Why Is Everyone Going There?

Hootsuite

Mastodon is a decentralized social network made up of independent servers organized around specific themes, topics, or interests. People can join servers, follow each other, engage in conversations, and otherwise do all sorts of things they’d expect to do on a social network like Twitter. How can businesses use Mastodon?

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#SproutChat Recap: Social Content & Engagement

Sprout Social

Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. — Josh Kohnert (@JoshKohnert) August 24, 2016. Engaging on Instagram.

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An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

Up until now, social listening has mainly focused on text content like the text of tweets or the text of a blog post. Visual listening goes one step further and allows you to track logos within images and photos posted on social networks and online. Starbucks UGC that would have been missed without visual listening.

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4 Types of Social Video (And When to Use Them)

Likeable

In 2016, Instagram launched its own Stories feature, which is all but a carbon copy. Sharing user-generated content (UGC). The social networks want or need a piece of that pie, and have all launched their own versions of streaming services. True to the platform, this content is usually unpolished, fun, and real.

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How Instagram Has Taken Over Tourism Marketing

Pixlee

As of December 2016, 600 million people use Instagram, sharing about 95 million photos and generating 4.2 signaling the impressive global presence of this social network. After all, the social network was only founded in 2010, under a decade ago. How Many People Are on Instagram? . billion likes per day.

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