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How to use social listening to improve your marketing messaging

Sprout Social

Social listening can help you identify keywords and hashtags associated with marketing as they appeared through your campaigns. For example, check out how IT Cosmetics ‘ review aggregator breaks down the positives and negatives of any given product. Talk about your data with the rest of your team.

Sentiment 132
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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Don’t just rely on keywords and hashtags when location-tagged content can be much more actionable.

Data 60
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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports are a game where participants build imaginary teams. The teams are made up of real-life players. So, if you pick Cam Newton, and he scores a touchdown, your fantasy team earns points.

Sports 81
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

How did Banišauskas and his team do it? From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Likes replaced Favorites in 2015, and use a heart instead of a star icon. And if you’re looking for something not so specific, there’s also a Recurring Trends option, which highlights some of the most popular hashtag trends on the platform. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

Metrics 40
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). You may also be monitored!! Who is monitoring you?

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The History of Social Media in 33 Key Moments

Hootsuite

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. RIP to Periscope, 2015-2021.