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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

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5 Blogging Strategies I’m Betting on This Year

ProBlogger

Keep in mind that 57% of companies that maintain an active presence on their blog have acquired a customer through blogging , and businesses that blog generate 127% more leads than businesses that don’t blog – those benefits are pretty impressive. It worked in 2013, 2014, and 2015. Expand your reach on social media.

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How to Build a Strong Instagram Community

Later

Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media. He'd bought the jackets to take apart, to learn how they were constructed, so he could remake the iconic French workwear jacket. View this post on Instagram.

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How to Build a Strong Instagram Community

Later

Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media. He'd bought the jackets to take apart, to learn how they were constructed, so he could remake the iconic French workwear jacket. View this post on Instagram.

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How My Old Blog Post Got Half a Million Pinterest Views [Case Study]

ProBlogger

Between tutorials on how to optimize Pinterest as part of your social media marketing strategy, Darren’s own experiment on Pinterest , how to create Pinterest-worthy graphics , and how to run a Pinterest contest , there are some great tips out there. Add nicely and thoughtfully constructed personal comments to pins.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback. Embrace these people.

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205: 5 Obstacles Bloggers Face (And How to Get Over Them)

ProBlogger

The one I’m about to play for you is from four years ago, 2013, but I think it’s spot on in terms of message for today. Normally, for an opening talk, you do something really positive, very constructive. She was spending about 80% of her time on social media. I don’t know enough about social media.

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