gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. In order to gain valuable insights from monitoring online conversations in general, brands must demand greater quality in the insights and analyse the data in depth. Monitoring brand mentions, share of voice, sentiment etc.

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4 Ways to Make Sure You Always Have Something to Say Online


Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. Using RSS (Rich Site Summary, or sometimes Really Simple Syndication) news feeds, which are common on most online publishing sites (look for the familiar orange icon), content aggregators assemble feeds from different sources, including Google and Yahoo Alerts, into one place so you can scan all of them at once to find items of interest.

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Trending Sources

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Conversion rates. Or More Conversions?

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4 Ways to Make Sure You Always Have Something to Say Online


Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app. But they proved so popular as a way to keep track of conversations and find information that all major social media platforms, including LinkedIn, Facebook and Google+, now use hashtags.

Map to Business Strategy: Geoff Livingston on #measurePR

Waxing UnLyrical

And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac , right?), Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. 1:In short, social has become a game of the aggregate. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages?

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Fetching Friday – 20 Marketing Links & Sad Cat Diary


10 Ways to Explode Your Web Traffic Conversions Today – Boosting your web traffic conversions will get you a far bigger increase in opt-ins or sales than boosting traffic. The Ultimate Resource for 2013 Inbound Marketing Stats and Charts – Looking for a compelling inbound marketing stat? Google Penguin 2013: How to Evolve Link Building into Real SEO – SEO used to be about tuning a website for optimal consumption by spiders.

Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jess Ostroff , Nick Westergaard , Jay Baer , and Tim Washer doing the show live at Social Brand Forum 2013. and Digiday’s Q4 2013 State of Video Industry Report last week told us that 86% of brands will increase their video advertisement spending next year. Tim Washer, Cisco @timwasher.

Contagion, Social Media, and Why Things Catch On

Convince & Convert

From Janrain , a free guide on how to improve conversion rates and data quality. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. “Therein,” Jeff says, “lies the delta of value that aggregating those folks on Facebook creates.” Jonah Berger, Wharton @j1berger.

Where Most Got Social Business All Wrong, Including Me

Convince & Convert

Why is it important for my business to deploy internal communities, tear down silos, coordinate go-to-market plans or get my butt out of my cubicle and have a conversation with my colleagues down the hall? In order for you to reach consumers with your value message, you need to manufacture an environment where you are creating, curating and aggregating relevant content – at the right time, in the right channel and to the right customer.

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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Social media is often seen as opinionated rants – certainly not impartial like trad media – yet can bring many channels into the conversation. Instead of taking an ad to a content aggregator (newspaper or TV), Corporates build their own channel. Mongrel Media: Traditional vs Corporate vs Social Media. Bought vs Owned vs Earned Attention. Which will win? I’m betting on the mongrel Corporate taking over Heritage AND Social channels.

An Explicit Link Between PRISM and Social Media Intelligence

Net-Savvy Executive

For the past two years a secretive unit in the Metropolitan Police has been developing the tools for blanket surveillance of the public''s social media conversations. Writing at Wired UK, Paul Wright has some concerns about the use of social media monitoring in law enforcement: Meet Prism''s little brother: Socmint. I''ll quote a couple of sections, but you need to read the whole piece; its tone is at least as important as its content.

Fascinating Perspectives On The Future Of Media

Twist Image

Instead of reading, friending, following, blogging, tweeting, sharing, curating, aggregating, emailing or whatever. Stop and watch this 28 minute conversation between Charlie Rose and David Carr. This conversation originally aired on the Charlie Rose show on Tuesday. It''s Friday night. Your week was probably a long one (it was if you were me). Carr is one of the leading media and culture columnists in the world and he works for The New York Times.

Free Summer School For Marketers

Twist Image

As I ventured down the road of burnout by trying to be both a publisher and a full time college student, I had a heart-to-heart conversation with my parents. Currently, he is curating and aggregating this amazing resource of information. Kevin Rose (ex- Digg and currently at Google Ventures ) hosts this video podcast where he deep-dives into conversations with many startups from Silicon Valley. Spoiler alert: I dropped out of university. It''s true.

Is Your Website in Dire Need of a Content Audit?

Writtent Blog

User experience specialist Vincent Sevilla writes that it “begins with identifying all of [your] website’s existing content and aggregating it into a master list.” Other fields to include are space for notes on any changes made, number of inbound links, conversion rate, the CTA used, rich media types, keywords ranked on the page, views, and social shares. Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms?

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

For starters, it would be difficult to attribute conversions to the person in the gorilla suit. Promoted Tweets – Twitter now allows you to promote individual tweets, which can be a great way to get in front of the right people and join the social conversation. Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. Prominent Placements on Aggregator Sites Like HackerNews, Reddit, etc.

Advancing Nonprofits’ Missions With Storify and Quora – How MomsRising and charity: water Have Used These Tools for Success


Allowing the organization to follow Twitter chats, Facebook conversations, and even Flickr then curate them into Storify posts is a huge opportunity to engage users while boosting real estate in the social media sphere. Essentially, a nonprofit’s team can spend its time creating an informational post based on conversation that’s already happening. Aggregating those conversations, placing them in a single post, and publishing on Storify takes mere minutes.

What #ASAE13 wants to know about #ContentStrategy


And when the dialog did come to a close and my companions in conversation slipped away to other sessions, I was standing in an outer hall across the World Congress center thinking ‘wow, what great questions. Don’t despair, you can add your voice to the 2013 survey.) They are disrupting another niche at this time, perfecting their deliverable – like online learning or an aggregated info microsite – and they are no doubt rolling it out to new verticals soon.

Twubs Offers New API-Compliant Twitter Chat Tools


Twubs Twitter Chat Tools aggregate Tweets from all Twitter clients in real-time so that chat participants can better engage in the conversation and hosts can more effectively moderate their chats. Twubs is also including spam filtering and abuse blocking, SEO, and its interface separates out host messages from the regular feed so that participants can follow the conversation more easily.

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SEO in 2014: Where It’s All Headed


2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet. But What Really Happened to SEO in 2013? Tracking rankings and keywords for client reporting took a fall while tracking page performance and conversions took a big step up. SEO 2013 2014 Google+ great carmac matt cutts seo news

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social used to be the last part of the conversation. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.”

The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. After their acquisition by ExactTarget in October of 2012, almost immediately followed by ExactTarget’s acquisition by SalesForce in June of 2013, iGoDigital now makes up the marketing cloud giant’s “Predictive Intelligence” department.

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Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

Back in 2013 it was estimated that 67% of consumers use Facebook and Twitter for customer service, and that was five years ago! Finding the resources to engage with all relevant conversations. Engaging with all relevant conversations. Staying on top of “mentions” on social media, tapping into relevant conversations, and filtering out irrelevant social chatter is the basis of most social media engagement strategies. Assigning conversations to teammates.

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

I watch as my feed there gets cluttered with marketing content and very rarely true conversations. The data was aggregated by RescueTime , a great productivity app tracker.). I’ve been speaking to this truth since January 2013 with the launch of Real Time Email and in my guides. In 2006, social media was building steam in the United States.

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