gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. This obliges brands to put in a lot of human efforts in filtering through all the data collected by aggregation tools.

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Facebook Reader a welcome feature

Sherrilynne Starkie

Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. However, I am largely unconcerned. I have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge. I liked that it had the ability to search through feeds to find specific content.

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What Does 2013 Hold for Social Media?


As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.

4 Ways to Make Sure You Always Have Something to Say Online


Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app.

On The Death Of Google Reader

Waxing UnLyrical

Our networks are much more efficient at aggregating and gathering information relevant to us because they’re different from us. Google recently announced it is killing off several of its services, which it does from time to time.

4 Ways to Make Sure You Always Have Something to Say Online


Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app.

The 2013 State of Community Management Survey


All of this information would be helpful to community program owners but there is little aggregate data available to assist in answering these questions despite some excellent research at the strategic level like McKinsey’s The Social Economy study, which suggests there is $1.3

How To Be A Hashtag Hacker


It has evolved from being just a symbol into allowing people to easily aggregate and organize tweets, status updates, and photos that all have something in common throughout Twitter, Facebook, Instagram, Google +, Tumblr, and Pinterest.

Age Of Context

Janet Fouts

So many sci-fi movies have promised us that someday we will live in a connected world where we are served by technology.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)


Backlink Reports – Aggregates backlink data from several different backlink providers such as MajesticSEO, SEOmoz, blekko, ahrefs and SEOKicks in one place. If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck.

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Fetching Friday – 20 Marketing Links & Sad Cat Diary


The Ultimate Resource for 2013 Inbound Marketing Stats and Charts – Looking for a compelling inbound marketing stat? Google Penguin 2013: How to Evolve Link Building into Real SEO – SEO used to be about tuning a website for optimal consumption by spiders.

Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jess Ostroff , Nick Westergaard , Jay Baer , and Tim Washer doing the show live at Social Brand Forum 2013. Tim Washer, Cisco @timwasher.

Contagion, Social Media, and Why Things Catch On

Convince & Convert

The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. “Therein,” Jeff says, “lies the delta of value that aggregating those folks on Facebook creates.” Jonah Berger, Wharton @j1berger.

Restoring Faith in Humanity - Together

Social Media Marketing

Boston_Police) April 15, 2013 Updates to follow. Boston_Police) April 15, 2013 And then they turned to the public for help as the incident turned from rescue to investigation: BostonPolice looking for video of the finish line #tweetfromthebeat via @ cherylfiandaca — Boston Police Dept.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages?

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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Note that I’m not suggesting an aggregation tool. Until they get a lot more sophisticated and allow you to fine-tune the parameters, aggregation tools just add more noise and erode your users’ trust in you as the curator. Image via

Can You Trust Anything Mashable Says

Convince & Convert

Providers of news and information seamlessly aggregating and distributing advertising as if it actually WAS news? Social Media Controversies Addressed, Fresh Each Week.

How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

“I’m not sure anybody’s truly themselves in social media in the aggregate.” “The one piece that rings hollow is that I’m not sure anybody’s truly themselves in social media in the aggregate ,” says Jay.

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Another great takeaway from the “Hello, Cereal Lovers” community is how to engage in collaborative visual storytelling with the help of content aggregation. Love cereal? You’re not alone.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

We calculated engagement for each image as a percent of fans so that we could aggregate information across brands. We only analyzed images published to the Timeline from January 1 to June 31 2013. Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand.

Where Most Got Social Business All Wrong, Including Me

Convince & Convert

In order for you to reach consumers with your value message, you need to manufacture an environment where you are creating, curating and aggregating relevant content – at the right time, in the right channel and to the right customer.

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Bing for Schools: No Ads for Students

Bill Hartzer

Bing Rewards allows you to choose a school to support and will aggregate the credits for everyone supporting that school. Microsoft has launched Bing for Schools , a national pilot program that allows schools to choose to avoid the commercialization of their students’ internet searches.

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis.

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Have You Set Up Your Content Groupings Yet?

Small Business Mavericks

You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. Google Analytics is rolling out a new feature. It’s called Content Grouping. I like this. In other words, you won’t be able to see website traffic and other stats on each page, but you will be able to see the important metrics on the entire group. If you’re wondering how that will help you, visualize this.

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Instead of taking an ad to a content aggregator (newspaper or TV), Corporates build their own channel. Mongrel Media: Traditional vs Corporate vs Social Media. Bought vs Owned vs Earned Attention. Which will win?

Getting More Out of Your IP Network with SIP Trunking


Aggregates connections to different cities onto a single, scalable and reliable access. At, we have discussed about VoIP smartphone apps quite a bit.

What Are You Going To Do About Google Reader?

Small Business Mavericks

If it really concerns you, send a letter our to your list or write a blog post that educates your readers on RSS news aggregators and suggest a few alternatives to Google Reader. In case you haven’t heard, Google killed Google Reader. It is no more. Effective today. What that means is, if you had subscribers to your blog who were using Google Reader, then they either have to find another RSS news aggregrator in order to subscribe to your blog or you just lost a subscriber.

An Explicit Link Between PRISM and Social Media Intelligence

Net-Savvy Executive

Writing at Wired UK, Paul Wright has some concerns about the use of social media monitoring in law enforcement: Meet Prism''s little brother: Socmint. I''ll quote a couple of sections, but you need to read the whole piece; its tone is at least as important as its content.

7 Things You Need to Know From My Content Amplification Test

Convince & Convert

The same way that ( now part of the ExactTarget Marketing Cloud ) aggregates and simplifies social media advertising, Cision makes content amplification quick and painless by aggregating it all into one system.

This Week in Social Media – 5/29/2013

Social Media Marketing

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media.

Is Your Website in Dire Need of a Content Audit?

Writtent Blog

User experience specialist Vincent Sevilla writes that it “begins with identifying all of [your] website’s existing content and aggregating it into a master list.” Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms?

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. Prominent Placements on Aggregator Sites Like HackerNews, Reddit, etc.

Facebook testing new tools for business and personal use

The Way of the Web

That means the likes of Buzzfeed, CNN, NBC, BSkyB and Slate can now hook into a feed of public posts for a specific word, or the total number of posts that mention a specific term in a given time frame, which can also displays anonymous, aggregated results based on gender, age and location.

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Attend the ProBlogger Training Event Virtually


Are you looking for a little inspiration and guidance in your blogging as you head into the rest of 2013? In March this year when I announced the 2013 ProBlogger Event I did so quite nervously because we’d book a venue with 450 seats (up from 300 the previous year) in a new location.

Fascinating Perspectives On The Future Of Media

Twist Image

Instead of reading, friending, following, blogging, tweeting, sharing, curating, aggregating, emailing or whatever. It''s Friday night. Your week was probably a long one (it was if you were me). Stop and watch this 28 minute conversation between Charlie Rose and David Carr. Carr is one of the leading media and culture columnists in the world and he works for The New York Times.

Google News – then and now

Proactive Report

What started as an aggregator of news content has gone through some interesting changes in the last 10 years. Google News launched in September 2002.

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Free Summer School For Marketers

Twist Image

Currently, he is curating and aggregating this amazing resource of information. Spoiler alert: I dropped out of university. It''s true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time college student, I had a heart-to-heart conversation with my parents.

5 Colleges Using Social Media to Boost Student-Alumni Relations


Colleges recognize social media has become one of the most powerful ways to both convey and aggregate information. Guest post by Maria Peterson, an early education specialist who writes about advocating for head start schools.

How My Old Blog Post Got Half a Million Pinterest Views [Case Study]


Here are some clean stats for the post (as of January 21, 2013): Publish date: June 2009. Contributing author Karen Lee is a co-founder and managing partner of Green Sisterhood , a network of green women bloggers with aggregated monthly page views of over 2.5

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance


In 2013 Could Be the Year eBay Takes on Amazon for Real , Wohlson traces eBay’s amazing recent rise, in part, to the increased use of mobile applications.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign


Another type of third party web resource is a blog or influence ranker or even a web-site aggregator. So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning.

What #ASAE13 wants to know about #ContentStrategy


Don’t despair, you can add your voice to the 2013 survey.) They are disrupting another niche at this time, perfecting their deliverable – like online learning or an aggregated info microsite – and they are no doubt rolling it out to new verticals soon.