Facebook Reader a welcome feature

Sherrilynne Starkie

Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. However, I am largely unconcerned. I have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge. I liked that it had the ability to search through feeds to find specific content.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. This obliges brands to put in a lot of human efforts in filtering through all the data collected by aggregation tools. Big Data Instagram Social Media PR Visual content analytics brand mentions data aggregation gazematrix insights monitoring photo sharing share of gaze share of voice Social Data social PR VenueSeen visual brand mentions

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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week.

On The Death Of Google Reader

Waxing UnLyrical

Our networks are much more efficient at aggregating and gathering information relevant to us because they’re different from us. Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day.

Map to Business Strategy: Geoff Livingston on #measurePR

Waxing UnLyrical

Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. 1:In short, social has become a game of the aggregate. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat.

How To Be A Hashtag Hacker

Firebelly

It has evolved from being just a symbol into allowing people to easily aggregate and organize tweets, status updates, and photos that all have something in common throughout Twitter, Facebook, Instagram, Google +, Tumblr, and Pinterest. The hashtag, or pound sign (#) for you social media novices, has become one of the most important ways we communicate with people online.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app. It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? What can I post that is topical, interesting and valuable?

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages?

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New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

We calculated engagement for each image as a percent of fans so that we could aggregate information across brands. We only analyzed images published to the Timeline from January 1 to June 31 2013. Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand.

Age Of Context

Janet Fouts

We had the pleasure of hosting Shel Israel–co-author of The Age of Context –on our weekly hangout, The Friday Hangout a couple of weeks ago and he talked about the chapter on “Pinpoint Marketing” and about how VinTank is using data they aggregate from a number of sources to connect with wine lovers. So many sci-fi movies have promised us that someday we will live in a connected world where we are served by technology.

10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Backlink Reports – Aggregates backlink data from several different backlink providers such as MajesticSEO, SEOmoz, blekko, ahrefs and SEOKicks in one place. If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. You don’t need to pay an expensive monthly fee if you need to do one-time research.

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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts – Looking for a compelling inbound marketing stat? Google Penguin 2013: How to Evolve Link Building into Real SEO – SEO used to be about tuning a website for optimal consumption by spiders. 24 Places to Find Social Media Jobs – Updated for 2013 – Today I’d like to share an updated list of places to find social media jobs.

Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jess Ostroff , Nick Westergaard , Jay Baer , and Tim Washer doing the show live at Social Brand Forum 2013. One of the many successful (and ridiculous) videos Tim has done at Cisco was a Valentine’s Day commercial he helped put together for the Cisco ASR 9000 Series Aggregation Service Router , a top-of-the-line router for big companies that costs about $250,000.

Contagion, Social Media, and Why Things Catch On

Convince & Convert

The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. “Therein,” Jeff says, “lies the delta of value that aggregating those folks on Facebook creates.” Jonah Berger, Wharton @j1berger.

Restoring Faith in Humanity - Together

Social Media Marketing

Boston_Police) April 15, 2013 Updates to follow. Boston_Police) April 15, 2013 And then they turned to the public for help as the incident turned from rescue to investigation: BostonPolice looking for video of the finish line #tweetfromthebeat via @ cherylfiandaca — Boston Police Dept. Boston_Police) April 15, 2013 BPD asking for tips #tweetfromthebeat via @ cherylfiandaca — Boston Police Dept. Watching the events unfold in Boston yesterday was horrific.

Getting More Out of Your IP Network with SIP Trunking

Idaconcpts

Aggregates connections to different cities onto a single, scalable and reliable access. At idaconcpts.com, we have discussed about VoIP smartphone apps quite a bit. While the use of these apps works quite well for personal use or even small business situations, they do not meet the necessary requirements of medium to large businesses.

Have You Set Up Your Content Groupings Yet?

Small Business Mavericks

You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. Google Analytics is rolling out a new feature. It’s called Content Grouping. I like this. In other words, you won’t be able to see website traffic and other stats on each page, but you will be able to see the important metrics on the entire group. If you’re wondering how that will help you, visualize this.

How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Note that I’m not suggesting an aggregation tool. Until they get a lot more sophisticated and allow you to fine-tune the parameters, aggregation tools just add more noise and erode your users’ trust in you as the curator. Image via BigStockPhoto.com. Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content.

Can You Trust Anything Mashable Says

Convince & Convert

Providers of news and information seamlessly aggregating and distributing advertising as if it actually WAS news? Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear on Mashable directly.

How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

“I’m not sure anybody’s truly themselves in social media in the aggregate.” “The one piece that rings hollow is that I’m not sure anybody’s truly themselves in social media in the aggregate ,” says Jay. Michele Wingate, American Family Insurance @michelewingate.

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Another great takeaway from the “Hello, Cereal Lovers” community is how to engage in collaborative visual storytelling with the help of content aggregation. Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach.

Where Most Got Social Business All Wrong, Including Me

Convince & Convert

In order for you to reach consumers with your value message, you need to manufacture an environment where you are creating, curating and aggregating relevant content – at the right time, in the right channel and to the right customer. Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. I have seen business change and lived through many of its ups and downs for many years.

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What Are You Going To Do About Google Reader?

Small Business Mavericks

If it really concerns you, send a letter our to your list or write a blog post that educates your readers on RSS news aggregators and suggest a few alternatives to Google Reader. In case you haven’t heard, Google killed Google Reader. It is no more. Effective today. What that means is, if you had subscribers to your blog who were using Google Reader, then they either have to find another RSS news aggregrator in order to subscribe to your blog or you just lost a subscriber.

Is Your Website in Dire Need of a Content Audit?

Writtent Blog

User experience specialist Vincent Sevilla writes that it “begins with identifying all of [your] website’s existing content and aggregating it into a master list.” Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms? If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit.

An Explicit Link Between PRISM and Social Media Intelligence

Net-Savvy Executive

The "alarming array" of tools refers to all the interesting stuff we''ve been talking about doing with social media data for years: text analytics, social network analysis , geospatial analysis … For business applications, we''ve mostly talked about analysis on aggregate data, but if you apply the lens toward profiling individuals and don''t care about being intrusive, you can start to justify the concerns.

Bing for Schools: No Ads for Students

Bill Hartzer

Bing Rewards allows you to choose a school to support and will aggregate the credits for everyone supporting that school. Microsoft has launched Bing for Schools , a national pilot program that allows schools to choose to avoid the commercialization of their students’ internet searches. Bing for Schools means that students using the service will see no ads in their search results.

Fascinating Perspectives On The Future Of Media

Twist Image

Instead of reading, friending, following, blogging, tweeting, sharing, curating, aggregating, emailing or whatever. It''s Friday night. Your week was probably a long one (it was if you were me). Stop and watch this 28 minute conversation between Charlie Rose and David Carr. Carr is one of the leading media and culture columnists in the world and he works for The New York Times.

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.

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Free Summer School For Marketers

Twist Image

Currently, he is curating and aggregating this amazing resource of information. Spoiler alert: I dropped out of university. It''s true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time college student, I had a heart-to-heart conversation with my parents.

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Instead of taking an ad to a content aggregator (newspaper or TV), Corporates build their own channel. Mongrel Media: Traditional vs Corporate vs Social Media. Bought vs Owned vs Earned Attention. Which will win? I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review.

This Week in Social Media – 5/29/2013

Social Media Marketing

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. Mary Meeker from Kleiner Perkins Caulfield + Byers spoke at the D11 conference (All Things D) on Wednesday and gave her annual update on Internet Trends (2013 Edition). A roundup of relevant links affecting our industry.

7 Things You Need to Know From My Content Amplification Test

Convince & Convert

The same way that Social.com ( now part of the ExactTarget Marketing Cloud ) aggregates and simplifies social media advertising, Cision makes content amplification quick and painless by aggregating it all into one system. The new Hummingbird release pushes Google further along as a provider of first-hand information.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers. Prominent Placements on Aggregator Sites Like HackerNews, Reddit, etc.

Facebook testing new tools for business and personal use

The Way of the Web

That means the likes of Buzzfeed, CNN, NBC, BSkyB and Slate can now hook into a feed of public posts for a specific word, or the total number of posts that mention a specific term in a given time frame, which can also displays anonymous, aggregated results based on gender, age and location. Facebook continues to quietly launch and test new services for both businesses and individuals.

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Google News – then and now

Proactive Report

What started as an aggregator of news content has gone through some interesting changes in the last 10 years. Google News launched in September 2002. Not so long ago some media companies were fighting to keep their content out of Google News, yet Google reports that they index articles from more than 50,000 news sources across 72 editions and 30 languages and the results are viewed by about 1 billion unique users a week.

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Attend the ProBlogger Training Event Virtually

ProBlogger

Are you looking for a little inspiration and guidance in your blogging as you head into the rest of 2013? In March this year when I announced the 2013 ProBlogger Event I did so quite nervously because we’d book a venue with 450 seats (up from 300 the previous year) in a new location. A stunning, visual live social media feed, aggregating all Facebook, Twitter, Instagram, Google+ posts and more from live attendees and virtual participants in one place.

5 Actionable Tips to Grow Your Blog’s Traffic

ProBlogger

Share your Competitions with other Comp Aggregators. Sharing it with a wider community via Competition Aggregator sites can be an excellent way of pulling in some extra traffic to your blog. This is a guest contribution from Scott Purcell, co-founder of Man of Many. People often speak in very broad terms when giving tips or suggestions to improve blog traffic.

15 Key Facts about Content Curation

Writtent Blog

If you thought content curation was as simple as finding an amazing infographic, and sharing the link on Twitter, there are a number of recognized approaches to curating : Aggregation: the most-common form of curation, companies compile relevant information on a given topic into a single location. For many content marketers, curation is something of a silver bullet.

How My Old Blog Post Got Half a Million Pinterest Views [Case Study]

ProBlogger

Here are some clean stats for the post (as of January 21, 2013): Publish date: June 2009. Contributing author Karen Lee is a co-founder and managing partner of Green Sisterhood , a network of green women bloggers with aggregated monthly page views of over 2.5 There’s a lot of information on the web, including ProBlogger, on how to maximize Pinterest to get traffic to your site.