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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend – SEO insights and strategies from having poured over all this paid search data for nearly an entire week. How to Know When to Promote a Facebook Post – Facebook Promoted Posts are a major part of the social marketing arsenal.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Earlier this year, FleishmanHillard restructured to be more channel-agnostic, integrating paid, owned, and earned media. In 2011, they placed $250 million worth of ads in paid media. In 2012, that number increased to more than $1.2 Will he share it with his 100K Twitter followers and Facebook fans?

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Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

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Fetching Friday the 13th – 25 Marketing Links

Kikolani

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business. Search Engines / SEO.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

What type of posts generate the most engagement on Facebook? Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. DashBurst ).