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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Posted: May 3rd, 2010 By: Jason Breed. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Q1) What are ways to move customers up the interactive chain from lurker to influencer? How could this be?

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How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions

Ari Herzog

Tamar Weinberg nailed these questions in a January 2010 blog post about her similar Facebook evolution : Facebook is about real relationships, and when I look at your name, I want be able to justify that friendship. What about you? Should I be friends with you? Facebook is an extension of the real world in the virtual space.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Kirsten Khire #7 – lurkers or inactive accts? I wonder if this has to do with the correlation between the black community and musicians. Lots of lurkers. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. Lots of lurkers.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best.

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17 Plugins to Improve Your WordPress Blog

Ari Herzog

The blog platform, as an open source community, is collectively shared by anyone and everyone who contribute code and provide feedback about what works and what needs improvement. Related articles you may enjoy: 23 WordPress Plugins Used in October 2010. Plug photo by Adam Mulligan on Flickr. It is time for an updated list.

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How I Helped Make a Bland Blog an Overnight Success

Viper Chill

Because I have this aim, I can build a laser-targeted community who wants to read the advice I’m giving and I can keep providing relevant content to their needs. Now his content is far more targeted to his community and people are getting a lot more value out of his writing. Great to have you over here, as always!