Net-Savvy Executive
MARCH 12, 2012
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text.
Net-Savvy Executive
DECEMBER 28, 2010
Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009) Visual text analysis - April 2007 (#4 in 2009). Sentiment Analysis is Not a Mood Ring - March 2010. Human vs. machine analysis - April 2007 (#7 in 2009). Corporate social media specialists - September 2007 (#5 in 2009).
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Net-Savvy Executive
MARCH 15, 2011
In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media. This approach blends social media and web analytics , and it's good for questions such as, "is my Facebook campaign working?"
Net-Savvy Executive
FEBRUARY 27, 2012
Apply text analytics to content in the language. Adding more languages to the analytics engine of a social media platform is hard work. I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over. It's easy to make up a list of languages and mark them yes or no.
Social Media Network Marketing
MAY 31, 2010
Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Have been sharing a lot on my Blog, Facebook, LinkedIn and Twitter.
Techipedia: Tamar Weinberg
MAY 18, 2010
Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. Reply Michelle Hillaert May 19, 2010 at 8:38 am Simply put. can be done only if you’ve some expertise on social/business networking’s smart techniques. Reply Jay B.
Diva Marketing Blog
MAY 23, 2012
About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations. Useful features like sentiment analysis and author metrics can help analysts work out how companies are faring on Pinterest, and how they might be doing that. Our interview is with Joel Windels.
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