Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184

Analysis Social Media How To Hashtag 184

The Social Media Hat

FEBRUARY 22, 2024

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

Startup 154

Startup Company Strategy Marketing 154

The Social Media Hat

FEBRUARY 17, 2024

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? appeared first on The Social Media Hat. What Happens Then?

Strategy 154

Strategy Exercises Marketing Social Media 154

The Social Media Hat

FEBRUARY 23, 2024

Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.

Marketing 149

Marketing Social Media Brands 149

The Social Media Hat

FEBRUARY 17, 2024

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. And of course we want that campaign to be a success.

Campaign 153

Campaign Marketing Course Social Media 153

The Realtime Report

FEBRUARY 15, 2024

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. But how does this translate into social media?

SEO 103

SEO Trends Education Embedding 103

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? From over 16.2

Social Media 105

Social Media Strategy Meme Education 105

The Social Media Hat

FEBRUARY 13, 2024

Two Main Reasons To Focus On Marketing Strategy The post Why You Should Ignore the Algorithms and Focus on Marketing Strategy Instead appeared first on The Social Media Hat.

Strategy 110

Strategy Marketing Social Media 110

The Social Media Hat

FEBRUARY 3, 2024

18+ Tools & Marketing Resources To Grow Your Business The post Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny appeared first on The Social Media Hat.

Cost 141

Cost Resources Tools Marketing 141

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Why Campaigns Want Access to Influencer Audiences A major driver of political influencer marketing is influencers’ sway among younger voters – a hugely coveted demographic.

Influencer 106

Influencer Campaign Collaboration Authentication 106

Bill Hartzer

FEBRUARY 1, 2024

In an era where small businesses strive to make a big impact online, Finnish-based Hookle emerges as the game-changer with the introduction of ‘Hookle AIDE,’ an AI-powered post generation assistant poised to revolutionize social media marketing.

Small Business 95

Small Business Social Media Social Media Management HootSuite 95

Oktopost

FEBRUARY 12, 2024

Meet Alina Dallal , Oktopost’s Content Marketing Manager. From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. In this episode, Alina introduces herself and reveals what you can expect this season.

Hosting 131

Hosting Meeting B2B Apple 131

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Team Social Media Management Report 103

The Social Media Hat

FEBRUARY 10, 2024

10 Steps To Build Your Marketing Plan The post Creating a Tactical Marketing Plan: Breaking Down Steps for Implementation appeared first on The Social Media Hat.

Marketing 93

Marketing Social Media Newsletter Strategy 93

Bill Hartzer

FEBRUARY 23, 2024

In the ever-evolving realm of social media advertising, Tiger Pistol, the vanguard of local social media advertising platforms, has set the stage for a groundbreaking shift with its latest announcement. Gone are the days of generic ad creatives struggling to fit into every social media platform.

Social Media 95

Social Media Tools Module Advertising 95

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

The Social Media Hat

FEBRUARY 16, 2024

The 5 Key Areas To Consider When Crafting Your SaaS Marketing Strategy The post From Launch to Scale: The SaaS Marketing Strategy Blueprint appeared first on The Social Media Hat.

Strategy 102

Strategy Marketing Social Media Startup 102

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Content B2B Social Media Management 62

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Due to their specific niche of aphrodisiac chocolates, the brand ran into marketing restrictions.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 106

Engagement Tips Loyalty Metrics 106

The Social Media Hat

FEBRUARY 15, 2024

Marketing Minutes with Mike The post Use Your Tortoise Mind To Solve Big Marketing Problems appeared first on The Social Media Hat.

Marketing 95

Marketing Social Media Strategy 95

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 106

Video Social Media Tips HootSuite 106

The Social Media Hat

FEBRUARY 8, 2024

Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.

SEO 110

SEO Social Media Marketing Content 110

The Social Media Hat

FEBRUARY 8, 2024

Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.

SEO 110

SEO Social Media Marketing Content 110

Social Media Network Marketing

FEBRUARY 27, 2024

In today's rapidly evolving digital landscape, staying ahead of the curve is essential for businesses looking to make an impact on Social Media. Video Dominance: Short-form videos have emerged as a powerhouse in social media marketing, with platforms like TikTok leading the charge.

Trends 56

Trends Social Media Meme Authentication 56

Keyhole.co

FEBRUARY 13, 2024

Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. Catering to its target audience, this online dating giant has a strong and engaging presence across social media platforms. Instagram: 444K Facebook: 1.7

Social Media 59

Social Media Engagement Strategy Meme 59

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Yes, we’re going to toot our own horn.

Publishing 98

Publishing Tools Brands Facebook 98

Keyhole.co

FEBRUARY 27, 2024

A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for?

Social Media 59

Social Media Strategy Content Collaboration 59

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. 1 Social Media Tool Create. Here’s how they did it.

Template 106

Template Templates Social Media Diagrams 106

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. This information helps to shape our company’s marketing, sales and operational strategies.

Software 116

Software Products Team One Spot 116