Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Pixlee

DECEMBER 15, 2020

A study done on Gen Z and Millennials shows that neither generation are huge fans of online grocery shopping. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Retail Trends. Gen Zers have been reported to be the most active generation of all time. Health & Wellness.

Trends 67

Trends Retail Marketing Survey 67

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Despite this, the Pew Research study included only a binary classification of gender.

Instagram 145

Instagram Social Media Marketing Survey 145

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables.

Video 131

Video Retail Influencer YouTube 131

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. These can include a shoppable component for retailers. . Use filters within campaign reports to drill down into your data.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Your Budget – Every Marketers Nightmare. Budgets are super important.

Social Media 210

Social Media Brands Startup Loyalty 210

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. And what about privacy?

Apple 149

Apple GPS Retail Wireless 149

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. more effective social marketing by brands. more effective social marketing by brands. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

Engagement 194

Engagement Automotive Brands Paid Search 194

Ignite Social Media

NOVEMBER 13, 2018

Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. 2019 Social Media Trends to Watch.

Trends 143

Trends Social Media UGC Authentication 143

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing? open rates.

Apparel 70

Apparel Statistics Marketing Retail 70

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Set up an affiliate marketing program with your chosen influencers.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

AUGUST 28, 2012

The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. Customers that purchased on Play.com via a Facebook referral spent 30% more than the average customer, reports Marketing Week.

Retail 170

Retail Facebook Activities Social Media 170

Ignite Social Media

OCTOBER 12, 2017

Our Director of Analytics studied more than 18,000 posts on Facebook across 30 brands to give AdWeek the inside scoop on what works and what doesn’t on Facebook. CPG brand content drove more organic reach through link content than video content, yet retailers and service industry found the opposite to be true. Among the findings?

Brands 94

Brands Facebook Retail Study 94

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. Contrary to popular belief, working with a social media marketing agency isn’t simply a matter of outsourcing.

Social Media 95

Social Media How To Marketing ROI 95

Pixlee

JANUARY 21, 2020

It’s a topic on the minds of many of our customers, and according to a study conducted by PWC’s Digital Services group , a staggering 94% of senior-level executives believe delivering personalization is critical or important to reaching customers. Unfortunately, the average click-through rate for retail display ads is around 0.5%.

Retail 66

Retail Cost Startup Privacy 66

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 91

Products Team Focus Group Collaboration 91

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Posts sent per day.

Industry 123

Industry Real Estate Social Media Sports 123

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Bestseller is the best retail chatbot example for customer service in bulk. Source: Acquire Case Study. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Understand your new competitors The 2023 State of Social Media report also shows 92% of leaders say social data will have a positive impact on improving competitive positioning.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

APRIL 6, 2022

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Advertising and marketing are awesome tools, of course, but nothing hits a consumer’s heart quite like a recommendation from a trusted friend. What is an Instagram chatbot?

Instagram 90

Instagram How To Retail FAQ 90

Sprout Social

AUGUST 29, 2023

Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. More teams are starting to recognize the importance of AI marketing tools as a “must-have”—not a “nice-to-have.” But not every chatbot uses this technology. Conversational AI is no exception.

Conversation 78

Conversation FAQ Sentiment Banking 78

Waxing UnLyrical

MAY 13, 2019

2018 SBA reports show there are 30.2 Fast Retailing. If you’re on Instagram, you could also search for #greenfood: This way you can discover that Green Food Cafe is in Ukraine just like you, and you can study them and size them up, perhaps pay them a visit and learn how they run, firsthand. They include: Adobe Systems.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. Marketing Social Media' This is really cool data.

Social Media 100

Social Media Retail Apparel ROI 100

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

The Realtime Report

FEBRUARY 1, 2020

One study found that companies with an effective multi-channel marketing strategy are able to keep 89% of their customers. Email marketing and newsletters. Retail stores. How to Set Up a Multichannel Distribution System. But let’s face it, running these types of campaigns is incredibly difficult for most companies.

System 91

System Press Release How To Notification 91

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. That’s why we wanted to inform you about a new study that will be released in the next days. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010.

Examples 122

Examples Press Release Marketing Study 122

The Realtime Report

MARCH 25, 2014

Released today, the study found that average website satisfaction is 78.2 Specialty Retail Stores 79. Internet Retail 78. Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K. Apparel, Athletic Shoes (combined) 81. Airlines 80.

Sites 177

Sites Social Media Insurance Airlines 177

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

Retail 69

Retail Curation Hashtag Fashion 69

Sprout Social

AUGUST 24, 2022

Social was an overlap of all the things I loved and studied: Photography, video and communications.”. The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Gill says, “On the first of each month I generate reports for most of my clients.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

The Realtime Report

DECEMBER 20, 2012

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. ” The result? .”

Mobile 149

Mobile Team Retail Journal 149

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Coming soon Big news! AI is a tool.

Tools 135

Tools HootSuite Price Template 135