Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 105

B2B Report Case Study Content 105

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The static website is dead long live the static website. Give the user a reason to be there.

Retail 152

Retail comScore Loyalty Study 152

Convince & Convert

NOVEMBER 2, 2015

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Make Customers Feel Special.

Retail 60

Retail Tips Loyalty Airlines 60

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Mindjumpers

AUGUST 17, 2011

Further, I think we can all agree on the fact that it’s a lot easier to relate to exact numbers and results, so here I will go through the studies presented by Digital Works together with including some more information from the research. Similar Posts: Social Marketing Insights from Leading Social Experts.

Hitwise 255

Hitwise Study Facebook Patterns 255

WebInKnow

DECEMBER 7, 2021

When you can buy most anything you want online, the retailers who serve us seem interchangeable. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me. But they don’t have to be.

Retail 137

Retail Marketing Buy Case Study 137

Convince & Convert

SEPTEMBER 29, 2014

His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Marketers Go Back to School, Too. Read the whole entry. »

Apparel 145

Apparel Case Study Marketing Retail 145

Social Media Marketing

SEPTEMBER 10, 2018

It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. Retailers feel constrained to expand the boundaries of traditional interaction with customers. looking for more guest post opportunities.

Tools 99

Tools Retail Marketing Virtual World 99

Webbiquity SMM

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 220

Social Media Reddit LinkedIn Research 220

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category. About the Shorty Awards.

Social Media 129

Social Media Case Study Retail Study 129

Pixlee

MARCH 31, 2020

By encouraging users to engage with the community aspect of the app, users are less likely to delete the app, according to a study conducted by eMarketer. Brand’s apps are the hallmark of the modern marketing mix of content, commerce, and community. Content, Commerce, and Community.

Retail 57

Retail Engagement How To Hashtag 57

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

B2B 136

B2B Brands Marketing How To 136

Ignite Social Media

DECEMBER 9, 2019

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List. About Chief Marketer. Learn more at chiefmarketer.com.

List 78

List RFP Social Media Marketing 78

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

Social Media 86

Social Media Case Study Retail Study 86

Small Business Mavericks

NOVEMBER 10, 2014

This is a crazy time of year for marketers. Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” Two Views On The Same Subject. You know what would fix those problems?

Retail 111

Retail Marketing Study Advertising 111

Pixlee

OCTOBER 27, 2021

2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. Some studies indicate companies make $6.50 for every dollar spent on influencer marketing. Companies see value in influencers, too. About 51% say they acquire better customers from influencers. .

Influencer 75

Influencer Marketing Discount Retail 75

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. That’s what I used to think.

Engagement 138

Engagement Retail Case Study How To 138

Pixlee

DECEMBER 15, 2020

A study done on Gen Z and Millennials shows that neither generation are huge fans of online grocery shopping. This could be surprising to some brands because Gen Z is all about convenience, so this could change how they decide to market their products. . Retail Trends. Gen Z currently has the spending power of $143 billion.

Trends 67

Trends Retail Marketing Survey 67

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Despite this, the Pew Research study included only a binary classification of gender.

Instagram 145

Instagram Social Media Marketing Survey 145

Twist Image

AUGUST 8, 2015

Last month, I was invited to Dublin, Ireland by Google to give the opening keynote address for their Retail@Google event. Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail at google.

Retail 40

Retail Google Hosting Study 40

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Brands 158

Brands Blogger Retail Case Study 158

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Social Commerce Case Studies to Get Your Creative Juices Flowing. Social commerce is big business. Nike Pre-Releases Air Jordan III on Snapchat.

Examples 223

Examples Retail Instagram Buy 223

Firebelly

DECEMBER 21, 2015

The 15 most-read posts on our social media marketing blog in 2015! To answer that, let’s first take a look at what several different studies on the subject have to say. A CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. SOCIAL MEDIA MARKETING: PROCESS MATTERS. Here they are. But is it time to remove them?

Social Media 100

Social Media Marketing Retail Social Media Management 100

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables.

Video 131

Video Retail Influencer YouTube 131

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Oktopost

DECEMBER 1, 2020

Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. .

Sites 69

Sites Marketing Case Study Discount 69

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 105

Software Industry Social Media Marketing 105

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

The Social Media Incubator

APRIL 29, 2013

Social media marketing is no longer optional for business. More people prefer Pinterest to Facebook when associating with retailers or brands. In every study published regarding social media marketing , more and more people are using each of the social media sites than the last study. Among these include.

Social Media 111

Social Media Statistics Marketing Retail 111

Idaconcpts

NOVEMBER 21, 2012

Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. The study included two control groups: one group of U.S. I created it and emailed them.

Retail 134

Retail Affiliate marketing Compete Study 134

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Investment.

Survey 225

Survey Report Social Media ROI 225