4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.
New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. On the other hand, I spent time at many large retail spaces in Florida over the Holiday season, and could not believe the amount people, line-ups, difficulty in finding parking and general happiness of crowds that the local shopping malls, some big box retailers and even some massive outlet campuses were experiencing. Look at the state of retail. big box retailer.
The Future Of Retail In A CTRL ALT Delete World
AUGUST 8, 2015
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. marketing. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. consumer. google.
How Retailers Can Use Pinterest To Boost Holiday Sales
NOVEMBER 30, 2015
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. Pinterest Social Media MarketingPeople approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. Get in touch!
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). This part is true: never before in the history of business have consumers been this much further ahead of the brands in terms of communications, marketing and connectivity. marketing. retail.
The State of Retail Mobility [Infographic]
Direct Marketing Observations
JUNE 7, 2012
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.
3 Ways Retailers Can Leverage Facebook Location Pages
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. Display Store Information.
Pinterest leads Facebook in retail customer aquisition
OCTOBER 17, 2012
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. Content marketing delivers sales leads. The ROI of Social Media for Retail Websites. Related articles.
5 Reasons Heat Mapping Helps Online Retailers
DECEMBER 20, 2012
Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. You may even want to consider shifting your marketing budget to focus on those popular areas and reduce the space and focus on any areas that are not as popular. Director of Marketing & Client Relations. Digital MarketingTalk about easy! Detect Flaws.
How Sprouts Farmers Market is Serving Up Social Retail Success
Convince & Convert
JUNE 27, 2014
danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros Tweetable Moments We want to humanize our brand as much as possible. ” and used the answers that Sprouts lovers gave.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. When social media shakes up the fashion industry , what do you do? Also known as Outfit of the Day.
Show 442 - Internet of things - changing the retail experience?
JUNE 28, 2013
The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but first. Anna Farmery discusses Converge with Ray Velez of Razorfish - the convergence of marketing, creativity and technology. Hasn''t marketing, technology and creativity always been converging? Has market segmentation changed to micro segmentation?
Peeking Into The Future Of Retail
JUNE 30, 2013
He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. How much of an impact does e-commerce have on retail and where is this all headed? retail.
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. That is why you should certainly consider app-based mobile marketing. SMS Marketing. In-Game Marketing. QR Codes. Mobile Search Ads.
Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
AUGUST 8, 2016
“Back to school” is the second-biggest retail holiday in the U.S. How you can leverage this information for better Back to School marketing. Download our Social Marketer’s Guide to ROI below to uncover: How to define what “Social ROI” means for your brand. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of The Shelf , can help. Scroll Courtesy of: The Shelf. and so much more.
You Need To Know: Social Media and Retail
SEPTEMBER 24, 2012
Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. No way! join the queue. Not publicly available.
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . digital marketing. marketing. marketing professor. retail. retailer. Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway.
Podcast 390 - Sir Terry Leahy on Management and Retailing
JUNE 23, 2012
This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. What he learned from writing the book.
Does Retail Understand The Untethered Consumer?
JUNE 16, 2013
digital marketing. marketing podcast. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy , and appeared on this podcast back in 2012.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Campaigns and content that works for one market often doesn’t resonate with another.
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Furthermore, it states that retail was selected primarily because 86 of the Top 100 e-Retailers ranked by ComScore in Europe have a Facebook presence.
The Importance of Marketing Diversification
JANUARY 3, 2017
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Retail, Frequency, and Monetary (RFM) was king, and you could leverage that to intelligently segment your audience to deliver mail pieces that were more relatable. Marketers have had insight into this data for years now.
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. Thanksgiving Marketing Turkey Talk. By Laura Petrolino.
Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
JULY 2, 2012
About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. social media Internet Retailer Vistaprint
Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
The Realtime Report
JULY 11, 2012
Social Media Campaigns Burberry luxury brand retail social media campaignBurberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. Instagram has a selection of campaign images.
Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click
MAY 12, 2012
Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. Your marketing/advertising budget is limited – PPC requires that you spend money each and every day to attract visitors to your site.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. They should be.
Why You Should Tweet on Black Friday
NOVEMBER 21, 2012
Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Internet users who used Twitter but were not exposed to retailer tweets, and another group who represented the average Internet user.
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. They’re social.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. The platform is enabling marketers to impact brand perception among key audiences, engage them and drive sales. and automatically turned them back on at 6 a.m.
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retailAsking your customers and fans to hack your brand is about as social as a social business can get. You The mission?
Affiliate Marketing is Far From Dead
JULY 29, 2015
Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls. Even Apple, the tech giant, has an affiliate marketing program. By Chris Kramer. Wrong. Monitor.
Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
JANUARY 11, 2017
Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. What we can now do is say, “Who else is potentially in-market for these products?”. Advertising/Marketing Facebook Ad Targeting Adweek Applications apps Dynamic Ads e-Commerce Furniture Jessica Jacobs Lauren Johnson Likes Maz Sharafi mobile Pages retailers Targeted Ads Wayfair
Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. The good old-fashioned marketing method still provides the biggest bang for the buck when it comes to reaching and retaining high-value customers online.