How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider  Cognizant  for this infographic. MORE >>

But the vast majority of the retailer apps litter my screens, sitting unused after an initial, disappointing whirl. My frustration is reflected in the findings of my colleague Chris Silva ‘s new report, entitled “ Make An App For That: Mobile Strategies For Retailers “ Of particular value is that Chris pivots the report around two major strategies retails can use when it comes to mobile: Enrich:  These strategies are focused on driving transactions and measured in total purchases, purchase size or frequency, and purchase-per-store metrics. MORE >>

We have heard the hell-fire-brimstone-preach-from-the-heavens marketing speak from every consultant on the face of the planet. We are going to be experiencing record breaking growth where the mobile Internet marketing will be “at least 2x the size of the Desktop Internet market.”. What does this mean for the retail and direct-to-consumer world? Tags: Marketing social media Foursquare GoWalla mobile social Through all the conversations there are a couple of themes emerging from the direct-to-consumer conversations and mobile is one of them. MORE >>

Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company. By purchasing BzzAgent, Tesco clearly want to better connect social media with product marketing. None of the other major retailers has gone this far in using social media – most seem to be focusing their efforts on communities that already hold great influence, like Mumsnet , NetMums and the hugely popular Money Saving Expert. MORE >>

About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. social media Internet Retailer Vistaprint MORE >>