4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Loyalty is Key.
Achieving Omnichannel Customer Loyalty: Tips and Infographic
JANUARY 28, 2013
Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marketers. Omnichannel marketing and omnichannel retail, as they are called now and then, are hot. And this is certainly the case from a customer loyalty perspective.
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). This part is true: never before in the history of business have consumers been this much further ahead of the brands in terms of communications, marketing and connectivity. loyalty program.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Image via Unsplash.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. When social media shakes up the fashion industry , what do you do? Also known as Outfit of the Day.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Campaigns and content that works for one market often doesn’t resonate with another.
Podcast 390 - Sir Terry Leahy on Management and Retailing
JUNE 23, 2012
This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. What he learned from writing the book.
10 Ecommerce Predictions for 2013
Buzz Marketing for Technology
JANUARY 16, 2013
Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. It’s no longer an option for marketers—it’s a must-have. Now businesses across industries (retail, finance, etc.)
Affiliate Marketing is Far From Dead
JULY 29, 2015
Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls. Even Apple, the tech giant, has an affiliate marketing program. By Chris Kramer. Wrong. Monitor.
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out why you’re using social media and how it integrates with the rest of your marketing and communications. love that. Starting a Business.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. Flexibility : The variety that SMS marketing offers is almost endless.
Finally – A Promising Buzz in the Social Media Marketing Atmosphere
MAY 15, 2012
FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. Good for Customers, Great for Marketers. Electronic punch card loyalty programs. - Fun and somewhat addictive shopping experiences. Many vouchers go unused.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
Seven Effective DIY Market Research Tactics
JANUARY 20, 2015
By Francois Bondiguel Market research can be pretty expensive. DIY Market Research: Use Mystery Shoppers If you want to research how your company is doing, one of the best ways to accomplish this is through mystery shopping. Use Your Government The government maintains a census office and website to access the latest jobs and market data. Market research at its finest!
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Marketing Charts ).
It’s Time For Retailers To Raise Their Games-Five Quick Reminders
Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. Reward their loyalty and visits to the site. The static website is dead long live the static website.
Social CRM and Return on Marketing: Customer Life Cycle Value
JULY 22, 2011
No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business).
The Marketing Agency Of The Future
MARCH 15, 2013
In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It is not uncommon for internal marketing teams to have senior chops in the areas of creative development and analytics down to community management, loyalty program management and even the day-to-day handling of certain media activities (like search engine marketing, affiliate marketing and more). An agency used to act as the executional arm of the marketing department.
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.
Direct marketing is dead. Long live direct marketing!
JANUARY 27, 2015
———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Personalization can work like a charm, only when the marketer provides such a high level of value for the experience, that this value overrides any icky feelings of privacy awkwardness. Just ask those playing in the loyalty marketing space. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. loyalty marketing. retail.
Top Ways to Utilize Mobile Marketing and Payment Options Today
APRIL 22, 2016
The prevalence of smartphones, in particular, has really led to a variety of new marketing and sales techniques that are beneficial for both customers and businesses. This works incredibly well not just for retail outlets but also places like restaurants and coffee shops at busy times of day. Use Specialized Marketing Strategies. Take Payments Anywhere, Anytime.
Marketers Must Balance Targeting With Audience Reach
AUGUST 23, 2016
The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. ” Brand marketers–especially consumer-packaged-goods companies–that need to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. Advertisers experiment with new precise ad targeting. Balancing targeting with reach.
Great Marketing Is Utilitarian
DECEMBER 7, 2012
Who among us has not felt the stirrings of super-market rage as we crisscross the fluorescent-lit maze of shelves, our shopping carts banging together as we search for a single palatable salami? This is a problem good marketing can solve. Meijer , a regional market and grocery chain, has close to two hundred stores in Michigan, Ohio, Indiana, Illinois and Kentucky. Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. In short, brands can create loyalty by being more personable, helpful and likable.
How Your Brand Should Tell A Beautiful Story
NOVEMBER 5, 2014
It is called, Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. If digital marketing has proved anything, it has proved that every type of success is the exception. Testimonials have been the cornerstone of marketing since.
Podcast 385 - How to Deliver Insanely Great Customer Service
MAY 21, 2012
This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. How the genius bar and one to one programs are about creating customer loyalty.but its not upselling, it is about creating an ongoing retail experience. How to create customer loyalty. Carmine has previously helped us understand how to use Foursquare.a
The Speed Of Brands And Other Stuff
APRIL 2, 2014
The book tells the tale of how technologists and financial analysts have built computer algorithms and hardware to help game the stock market. Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? future of retail. loyalty program. retail. retail technology. speed.
FEBRUARY 1, 2013
That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). This isn't just the advertising that we see in market, but the overall experience it delivers. In the end, it's not really Apple and what they have done, it's all about you and how you created influence and loyalty for the brands that you serve.
Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)
NOVEMBER 18, 2014
Surveys show that 84% of consumers said they were more likely to visit a retailer who offers a loyalty program – get creative and focus on building loyalty. Unfortunately for legitimate marketers, the online marketing trade had gotten a bad name due to those who engage in ‘bait and switch’ tactics. Yet not many found it. Not very likely.
Why I Hate Black Friday
DECEMBER 3, 2014
When I was a kid, I used to take catalogs of the big brand retailers, and play this game, where I had to choose one thing from every page. What I''m trying to say, is that I''m a retail nerd. know there are others who push this further, and can''t sleep at night if they could have bought something cheaper, but I''m fine with just not getting totally taken like a tourist in some foreign flea market. Some marketer, somewhere, really needs to take another crack at it. Yes, I also realize that how these retailers concoct these offers is a part of the problem.
Be Kind To Brands
DECEMBER 26, 2014
Around the time that I first started blogging (2003), it became apparent to me (mostly after reading The Cluetrain Manifesto that what makes marketing so appealing and interesting to me, was the idea that brands can (finally) shift away from shouting at people, to the newly-available opportunity of creating real interactions between real human beings. brand loyalty. loyalty. marketing. retail. My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. This is the true brand imperative. Perhaps, if not for a moment, don''t.
Don't Blame Groupon
OCTOBER 4, 2011
No loyalty? 365 more coupons a year is not the tipping point towards fatigue, and all of the marketing research in the world will tell you that couponing works. If it didn't, Marketers would be changing their tactics. Don't blame Groupon for the results, blame the local retailers. It's up to the merchants to build that relationship, and then the loyalty once a customer walks into the door. While there are countless customers just looking for a quick bargain (and nothing more), retailers need to smarten up and wake-up to this reality (think of it as shrinkage).
Put Yourself on the Social Map: From Vagueness to Greatness
Convince & Convert
NOVEMBER 15, 2013
This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Is Nissan building brand loyalty ? Erich Marx, Nissan @emarxe. Please Support Our Sponsors.
The New Disruption
DECEMBER 9, 2011
Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). If you can have something shipped as fast as possible to you and can return it - no questions asked - then the retail game changes. retail.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. The CTIA, FCC, and the Mobile Marketing Association.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. The same logic is true for social marketers in the non-paid space. Social buying.
The Year Of More
JANUARY 3, 2012
While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. The next five years are going to be about how well a brand can actually change the relationship from one that looks at how many people are in their database to who these individuals are and how the brand can make the connections and loyalty stronger." local market. loyalty program. marketing. retail. More social. android.
What The Next Five Years Will Be About
APRIL 29, 2011
The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. Notwithstanding how the major retailers might feel about this project, it was a smart and wise play. digital marketing. retail. today.
How to Showcase Your Brand’s Unexpected Side
Convince & Convert
JULY 16, 2015
In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. It’s not surprising that people steal from retailers, but it is interesting to see a luxury brand show real-life footage of shoplifting in their stores. Love freebies?
Marketers weave web of loyalty
Social Media Network Marketing
JULY 21, 2009
These retailers are also delving further into the connection between online customer experience and customer loyalty. While most areas are being cut, and online efforts are not immune, retailers see the online experience as an investment which can increase sales through better conversion rates and decrease costly customer service calls. In general, retailers understand that a good user experience will enhance loyalty. Companies are just starting to really explore how to merge channel behavior with loyalty programs.