Idaconcpts

DECEMBER 15, 2010

Press releases. Use online press releases (also known as social media press releases) to include useful links to your products in your press releases. Collaborate with others in your industry. Surveys and polls. The use of surveys is a great way to get that information.

Press Release 151

Press Release Strategy Forums Marketing 151

SocialFish

NOVEMBER 3, 2010

The Rising CCO III , an annual survey of global chief communications officers (CCO) conducted by the global executive search firm SpencerStewart and public relations firm Weber Shandwick, reinforces the potential threat to your reputation via social media.

Attensity 169

Attensity Reputation Press Release Survey 169

SocMed Sean

JULY 9, 2018

Keeping track of tasks means keeping up with demands from your brand, client and the industry itself. Find the best time to analyze press releases from Facebook, Instagram, Twitter, Google+ and other networks. Each of them is equally important, and it can rarely be postponed. Backing-up work with a plan.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Adam Sherk

DECEMBER 20, 2010

Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%. The press release buzzwords post is the most popular post I have ever done by any measure.

Sports 126

Sports News SEO Press Release 126

Convince & Convert

APRIL 10, 2018

Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. When attendees register for the event, ask them specific questions about their industry or job title. You should also gather social information from all registrants.

Eventful 155

Eventful Social Media Conference Hashtag 155

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Process benchmarking Process benchmarking involves comparing your business processes’ efficiency to the best-performing ones in your industry.

Metrics 59

Metrics Analysis Comparison Price 59

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. Most likely the result will fall somewhere in between. It happens.

Press Release 126

Press Release Digg News SEO 126

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. That’s why we wanted to inform you about a new study that will be released in the next days. I don’t see that in your email. AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. At the very least, you’ll be able to craft more intelligent, informed questions for your survey. Your competitor recently released a new product? Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Adam Sherk

DECEMBER 17, 2009

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. You can check out their posts for the aspects of the report they covered.

Social Media 123

Social Media Marketing Press Release Survey 123

Convince & Convert

APRIL 10, 2018

Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. When attendees register for the event, ask them specific questions about their industry or job title. You should also gather social information from all registrants.

Eventful 107

Eventful Social Media Conference Hashtag 107

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. We poached material constantly, from newspapers, from other publications — even from Time. Copying from Time was a fact-checker’s dream, because we knew they took accuracy very seriously over there.

Content 116

Content Aggregator Press Release Syndication 116

Kikolani

NOVEMBER 24, 2011

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. 5 Press Release SEO Posts & 10 Bonus Tips for Better Google Rankings – A list of Press Release Optimization tips plus a few extras at the end of this post.

Mashup 146

Mashup Resources Press Release Adsense 146

Adam Sherk

AUGUST 31, 2010

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam. Same thinking that plagued the music industry 10 years ago.

Sites 182

Sites News YouTube Press Release 182

Webbiquity SMM

MAY 10, 2011

For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare. Response rates for email surveys continue to decline; who has the time to answer a survey? (At

ROI 191

ROI Case Study Bazaarvoice Klout 191

Adam Sherk

JUNE 15, 2010

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?

News 165

News Sites Twitter Digg 165

Writtent Blog

MAY 26, 2014

It’s also about establishing thought leadership and developing authority in your industry. Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Can you afford not to? Boost Web Traffic.

SEO 97

SEO Hubspot Press Release Engineering 97

Proactive Report

OCTOBER 26, 2011

Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. More and more people are using online news sources to find information on products, services, companies and ideas.

News 56

News Press Release Yahoo Nielsen 56

SocMed Sean

JUNE 23, 2017

However, just like websites, the number of mobile apps in every industry is continually increasing, and it’s often difficult to make your mobile application visible to your target audience. If you already have an existing audience, consider conducting a survey to find out what keywords they think are appropriate for your app.

Organization 182

Organization Mobile Apple SEO 182

Adam Sherk

APRIL 8, 2010

by Adam Sherk on April 8, 2010 The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough?

Aggregator 110

Aggregator Content Syndication Journal 110

Proactive Report

NOVEMBER 19, 2009

The 2009 Arketi Web Watch Media Survey has some interesting statistics about how BtoB journalists find stories. At 92% press releases are the number one source for BtoB journalists. PR contacts and industry sources came in second at 85%, newswires at 77% and websites at 70% make up the top 5.

Press Release 45

Press Release Statistics RSS Survey 45

Socialmedia.biz

JULY 23, 2017

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

ProBlogger

MARCH 12, 2015

The basics of content marketing are fairly simple: publish great content that solves your audience’s most common problems, informs them of the latest developments in your industry or teaches them something new and helpful. Interview influencers and thought leaders in your industry. Coming up with the strategy is often straightforward.

Eventful 20

Eventful Content Startup How To 20

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Survey your customers for great ideas.

Small Business 98

Small Business Marketing Compete Directory 98

Waxing UnLyrical

JANUARY 17, 2019

What insights can you bring from experience in a different industry that may be relevant to your current one? Conduct Surveys. Can you survey customers to discover a new point of view? Do you have access to de-identified data within your product that could point to an industry trend? Champion a Purpose.

News 203

News Press Release Creative Commons Survey 203

Social Media Strategies Summit

OCTOBER 21, 2022

So be sure to share your own content, such as publishing press releases, promoting upcoming events, or posting progress updates on current projects. So it’s definitely in your best interests to publish stuff like: Industry trends-based articles. Publish articles on your LinkedIn Page. Create Thought Leadership Content.

Examples 150

Examples LinkedIn Social Media Overview 150

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. B2B social media best practices include sharing owned content as well as third-party, industry-focused articles to establish trust and credibility. Let’s be honest. Boost visibility with paid social.

B2B 136

B2B Social Media Hashtag Press Release 136

Convince & Convert

APRIL 2, 2013

Instead of letting the massive changes to our PR industry intimidate you, it can help to break them down into digestible strategies you can apply one at a time, while remembering that some things DON’T change. Create newsworthy press releases and distribute them to appropriate media & news feeds.

Press Release 147

Press Release Strategy scribd Marketing 147

ProBlogger

MAY 1, 2016

My blog is in the photography niche, and when new products are released I will publish a post about it. They’re relatively quick and easy to write: some images, the press release, a little personal summary from yours truly and it’s ready to go. I just wish I’d started doing this sooner. that brings that average down.

Metadata 20

Metadata Newsletter Press Release Domain Name 20

Buzz Marketing for Technology

JUNE 27, 2008

Action Alerts Press Release -- SLA Strongly Opposes Budget Cuts to U.S. General Industry FAQs. Industry Events Calendar. Research and Surveys. Recent Industry Reports. Department Head, Information Services & Resources Librarian/ Archivist Library Account Executive. SLA-IT Conference pictures. Podcast Center.

Library 100

Library Compete Skills Proposal 100

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Talk about current news, trends, and events in your industry in your blog posts, tweets, social updates, press releases, and more.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

MAY 12, 2023

This can include blog posts, social media updates, and press releases. Keyhole tracks influencers in your industry and how they are engaging with your brand. This helps in timely response to any negative comments or reviews in a timely manner and stay up-to-date with the latest industry trends and news.

Reputation 52

Reputation Tools Sentiment Review 52

Webbiquity SMM

JANUARY 6, 2015

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases?

Press Release 100

Press Release Tips SEO Influencer 100

Proactive Report

OCTOBER 28, 2016

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. Reputation Management is a mature and sophisticated industry now. Press Releases. Industry News/Commentary.

Press Release 40

Press Release Reputation Survey Google 40

Webbiquity SMM

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. B2Bs Tap Social to Boost Search by eMarketer.

Tips 179

Tips Press Release Reputation B2B 179