Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos. Backing-up work with a plan.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. I don’t see that in your email. AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned.

Metrics 59

Metrics Analysis Comparison Price 59

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

APRIL 10, 2018

Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW.

Eventful 157

Eventful Social Media Conference Hashtag 157

SocialFish

NOVEMBER 3, 2010

The Rising CCO III , an annual survey of global chief communications officers (CCO) conducted by the global executive search firm SpencerStewart and public relations firm Weber Shandwick, reinforces the potential threat to your reputation via social media. Although written for business, the tools are effective for associations.

Attensity 169

Attensity Reputation Press Release Survey 169

Adam Sherk

DECEMBER 20, 2010

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. So yes I’m joining the club. The Most Popular MLB Teams on Twitter and Facebook.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. Most likely the result will fall somewhere in between. It happens.

Press Release 126

Press Release Digg News SEO 126

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Your competitor recently released a new product? Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Convince & Convert

APRIL 10, 2018

Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW.

Eventful 109

Eventful Social Media Conference Hashtag 109

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! We poached material constantly, from newspapers, from other publications — even from Time.

Content 116

Content Aggregator Press Release Syndication 116

Kikolani

NOVEMBER 24, 2011

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. 5 Press Release SEO Posts & 10 Bonus Tips for Better Google Rankings – A list of Press Release Optimization tips plus a few extras at the end of this post.

Mashup 146

Mashup Resources Press Release Adsense 146

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. It’s also about establishing thought leadership and developing authority in your industry. Are you taking full advantage of these marketing practices?

SEO 97

SEO Hubspot Press Release Engineering 97

Adam Sherk

AUGUST 31, 2010

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam. Same thinking that plagued the music industry 10 years ago.

Sites 182

Sites News YouTube Press Release 182

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Adam Sherk

JUNE 15, 2010

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?

News 165

News Sites Twitter Digg 165

Adam Sherk

APRIL 8, 2010

by Adam Sherk on April 8, 2010 The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough?

Aggregator 110

Aggregator Content Syndication Journal 110

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Socialmedia.biz

JULY 23, 2017

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas.

Eventful 20

Eventful Content Startup How To 20

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Waxing UnLyrical

JANUARY 17, 2019

What insights can you bring from experience in a different industry that may be relevant to your current one? Conduct Surveys. Can you survey customers to discover a new point of view? Do you have access to de-identified data within your product that could point to an industry trend? Champion a Purpose.

News 203

News Press Release Creative Commons Survey 203

Convince & Convert

APRIL 2, 2013

As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. Create newsworthy press releases and distribute them to appropriate media & news feeds.

Press Release 150

Press Release Strategy scribd Marketing 150

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. But increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers. And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. Market reports.

Examples 150

Examples LinkedIn Social Media Overview 150

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

B2B 134

B2B Social Media Hashtag Press Release 134

Buzz Marketing for Technology

JUNE 27, 2008

Competitive Intelligence, Market Research, Scientific Method)? · How will you market and brand information literacy? · Action Alerts Press Release -- SLA Strongly Opposes Budget Cuts to U.S. General Industry FAQs. Industry Events Calendar. Research and Surveys. Recent Industry Reports.

Library 100

Library Compete Skills Proposal 100

ProBlogger

MAY 1, 2016

Despite that, and even with a lot of in-depth research on marketing, the blogosphere and online business, there are a number of things I wish I knew when I finally took down my ‘Coming Soon’ page and opened for business. My blog is in the photography niche, and when new products are released I will publish a post about it. Why is that?

Metadata 20

Metadata Newsletter Press Release Domain Name 20

Keyhole.co

MAY 12, 2023

Here’s a list of tools, having both free and paid keyword monitoring tools that can scale your business from multiple marketing channels with thorough monitoring. This can include blog posts, social media updates, and press releases. Keyhole tracks influencers in your industry and how they are engaging with your brand.

Reputation 52

Reputation Tools Sentiment Review 52

Laurel Papworth

JUNE 9, 2023

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? It didn’t kill off the movie industry, but it definitely moved it into Independents. So Roy Morgan did a different survey which was not as limited as the ABS one. Let’s explore Shapeshifting.

Avatar 98

Avatar System Data Course 98

Webbiquity SMM

JANUARY 6, 2015

Image credit: leaderswest Digital Marketing Journal. Is there still a role for press releases? Guides to PR Content and Press Releases. 6 ways content marketing has changed the way we do PR by The Next Web. 6 ways content marketing has changed the way we do PR by The Next Web.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land. of the past year.

Tips 179

Tips Press Release Reputation B2B 179

Your Escape From 9 to 5

JULY 1, 2022

Are you struggling to reach your target market? Have all your internet marketing campaigns so far fallen short of the target? Well, the internet industry is the most volatile and for you to stay ahead of the pack, you have to keep reinventing yourself. This calls for the injection of new ideas into your marketing strategy.

Overview 40

Overview Press Release Directory Reputation 40

agora pulse

MAY 24, 2016

This is the hot debate raging in the marketing world. Content Creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. Content curation is huge: only 5% of marketers surveyed said they never share third party content. Why You Should Create Content.

Curation 67

Curation Content Paper.li Press Release 67