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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. stopped reading press releases a long time ago.

How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Contacts such as address of press launch, and maps, email addresses, phone numbers. Let’s tame it.

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, countries and time periods and create personalized accounts for further customization. solution 243. leading 116.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Wondering how to write a press release? Great Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Reasons Writing a Press Release is Still Relevant. Where?

5 Ways to Use Pinterest to Boost Press Release Results

Convince & Convert

So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data. Why not? ”  . 5.

NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. Take a look at the video.

How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal.

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. The answer is that I’m in some PR databases so I get press releases every week of varying degrees of appropriateness. PHOENIX, Oct.

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. My tips for building a social media press room.

Lance Armstrong and a tweeted Social Media Press Release

Laurel Papworth

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. HE IS the industry organisation. Lance Armstrong has decided not to go on fighting the anti-doping charges.

Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.). We’re fighting for the attention of every reader. Facebook.

How PR and Social Media Can Work Together

Webbiquity SMM

Both require relationships with influential people in one’s industry to be effective. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release also links back to the company’s LinkedIn and Twitter accounts.

Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

» Are You Overusing Jargon In Your Press Releases? Jargon can be anything from industry speak to catch phrases like “touch base.&# Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry,&# Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter.

Five Newsworthy Stories for Your Next Press Release


Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. Themes emerge in blogs.

Media Relations Without the News Release

Spin Sucks

When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. This may be because data or case studies are not available, no new services or products are in the pipeline, or the particular industry is flooded. Watch for media requests. Scan Twitter.

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The Problem With PR

Waxing UnLyrical

We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. The pace of the industry is changing extraordinarily fast. In this world of Web 2.0,

3 Trends in the Daily Deal Industry


With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in. Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. Here are 3 important trends. 1. Rising User Acquisition Cost.

Building a Social Business

Koka Sexton

Setup a profile on Twitter and push out feeds, leadgen content and press releases. If your sales people are not actively listening to their territory for questions and conversations about their industry they are missing opportunities. Last week InsideView held it’s first user conference called the Insider Summit. Social media as a broadcast channel .

Shift in Marketing Industry Trade Pubs to Marketing Blogs

Blue Focus Marketing

As Daniel Burstein noted in his winner’s announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.”. To read our Press Release Click Here > Blue Focus Marketing Press Release. 2012 MarketingSherpa Reader’s Choice Award:  Best Social Media Blog.

Shift in Marketing Industry Trade Pubs to Marketing Blogs

Blue Focus Marketing

As Daniel Burstein noted in his winner’s announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.”. To read our Press Release Click Here > Blue Focus Marketing Press Release. 2012 MarketingSherpa Reader’s Choice Award:  Best Social Media Blog.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  of the past year. Digg this!

How to Create the Optimal Press Release in Social Media

Ari Herzog

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter. This is because, no matter how hard you try, the typical social media generation will find your release spammy, boring and perhaps illegitimate. Why Standard Press Releases Fail in Social Media.

MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012

Blue Focus Marketing

As Burstein wrote in his winners announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.” The rapid rise of so many talented, innovative industry bloggers is a prime example of the importance of building strong, informed communities in the digital bazaar we all find ourselves in today.

MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012

Blue Focus Marketing

As Burstein wrote in his winners announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.” The rapid rise of so many talented, innovative industry bloggers is a prime example of the importance of building strong, informed communities in the digital bazaar we all find ourselves in today.

Most Popular Newspapers on Twitter: Guess Who’s #1?

The Realtime Report

See the press release for a full list of these stories. Social Media Statistics media newspaper industry newspapers Searchmetrics Twitter Which US newspaper do you think is tops on Twitter? A new study by Searchmetrics reveals the leaders: The Washington Post, The New York Times and USA Today. Here are the top 10:  . New York Times ( 261,422 tweets per week.

The skinny on the Small World Labs – Personify merger


Small World Labs has been the most open online community platform in the industry. Despite all the noise and hopes put forth in press releases and road shows, what happens to the acquired company’s CEO is telling. Culture That Works Featured From the Trenches Industry Insider Open CommunityFrom Michael Wilson: Hey Ben, thanks for covering the news. You are the best.

API 102

Google Schools the PR Industry

Proactive Report

Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites. “These guidelines are designed to reduce the distribution of low quality content over PR Newswire’s distribution network and the exploitation of press releases on its website to artificially manipulate search rankings.  Additionally,

Me on Tom Foremski on PR

Danny WhatMough

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. Yes PR has had to adapt and change to new technological developments just as many other industries have. Do I think the press release will die?

How Nonprofit Pros Use Twitter


Don’t let your tweets devolve to mere “press releases.” And create Twitter Lists to more easily manage organizational partners, staff Twitter accounts, influencers, press and others related to your work to make it easier to cut through the noise and focus on those you most want to engage with. –   Chris Tuttle. Featured From the Trenches Industry Insider Nimble Nonprofit

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail


good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships. Not cultivating relationships with members of the press can limit your promotion to only your personal network. Finding press partners is tricky and time consuming but can get a campaign the reach it needs to meet or exceed goals.

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. First, make sure the press release itself it well-optimized (e.g.

Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI).  Google+ handily wins the former, and Facebook handily wins the latter, for now,” Larry Freed, President and CEO of ForeSee, said in the press release. Click here for the press release. from last year. 

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Clicking their heels three times and saying “there’s no place like home&# didn’t bring back the pre-Internet era Waiting a year leaves enough time for the entire industry to collapse, so they won’t have to actually come up a system that works As Bill Maher would say, “I kid the Times&# (and if you can’t joke a little about your own parent company, who can you joke about?). But I gave it a shot. It happens.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website.’s directory has dozens of categories from Construction to Industrial to Telecommunications. Now that’s quick! Blogs have both.

B2B 69

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Don’t sound like a press release. Take a look at SteelMaster Buildings , a manufacturer of industrial steel buildings. B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Be human.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Ever see a press release become popular on Digg?! C’mon. Today, I turn 30. Enjoy! Social Media: General. Video.

23 Outstanding Social PR Guides

Webbiquity SMM

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? What Journalists Really Think Of Your Press Release by Forbes.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]


PR: 73% of reporters think press releases should include images. 65% of people are visual learners, so there will be an industry-wide shift toward to employing visual content in marketing initiatives. Next year’s trends highlight the importance of social media marketing. No longer a luxury, it will become a must-have in 2014 marketing strategies. What to expect.

5 Tactics Bloggers Should Borrow from Traditional PR


This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. The Art of the Press Release. As founder and president of eReleases, I’ve seen press releases on just about every subject imaginable. There’s no PR tactic more iconic or more broadly applicable than the press release. great press release can help you promote your blog.

How Google’s Panda 4.0 Affects PR

Proactive Report

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry.  In fact, back in 2011 Pew Research stated that search was the one factor that had most influenced the news in the past decade. There have been signs that Google is not too thrilled with press releases. Too busy to read the full article?  update. SEO updat

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

If it’s online and text, will it be on your blog, in an online publication, on another influential industry blog, on a platform like LinkedIn Pulse or Medium, on Facebook, or on some combination of these and other web venues? In content marketing, this structure may apply well to certain types of content such as case studies, press releases, and “news” type blog posts.

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