So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email. Optimize the Pin Using the Same Keywords Optimized in Your Press Release. MORE >>

For some time press releases were considered as a wonderful way to get authoritative links back to a website to help with SEO efforts. Note: “I wouldn’t expect links from press release web sites to benefit your rankings, however.” ” Ever since this announcement, many SEO professionals are wondering whether press releases hold any value for helping a website rank for a keyword. Did press releases ever have any SEO value? Press Release Over Use. Press Release Marketing Tips. About The Author. MORE >>

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. HE IS the industry organisation. mean, if you define an industry organisation as collecting members who are interested in a subject… he could absolutely take on the official bodies when it comes to public relations. Lance Armstrong has decided not to go on fighting the anti-doping charges. MORE >>

Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. The biggest catch?  MORE >>

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. My tips for building a social media press room. MORE >>