Social Media Strategies Summit

MARCH 6, 2024

At this point, it’s worth stopping to sense-check your findings by surveying your existing customers. If you’ve got a reasonably sized email list , survey your subscribers about the platforms they use and the content they engage with. Read more: How to Run a Social Media Competitive Analysis 7.

Social Media 215

Social Media How To Survey Analytics 215

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Challenges.

Survey 225

Survey Report Social Media ROI 225

Audiense

MAY 6, 2021

Looking across industries, marketers are working harder than ever to create campaigns that resonate. Reaching new audiences and engaging existing customers are key to increasing long-term profits, but to target them effectively, we need to understand them on a deeper level.

Survey 157

Survey Strategy Marketing Campaign 157

Buffer Social

JUNE 24, 2021

Thus, in the spring of 2021, we put out a survey to the EPD teams to understand the level of engagement of our team members and our “eNPS” — employee NPS, or if team members would recommend Buffer as a place to work. Below, we’d love to share the survey results transparently through the note I shared with our team.

Survey 62

Survey Engineering Team Engagement 62

Mindjumpers

JANUARY 11, 2012

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012.

Survey 250

Survey Report Social Media ROI 250

Audiense

MARCH 12, 2024

And they don’t turn up on industry consumer panels or surveys. Every year, thousands of people buy 1 or 2 books that mean something to them - either to solve a problem, meet a need, entertain them or to gift in that all-important Christmas period. They buy them without tweeting or posting about it.

Publishing 100

Publishing Data Survey Buy 100

Convince & Convert

JUNE 4, 2014

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Only eight percent of survey respondents were “very successful” in meeting their objectives with mobile retargeting.

Industry 146

Industry Data Survey Mobile 146

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Research 140

Research Strategy Influencer Survey 140

Social Media Marketing

MARCH 22, 2018

It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. In fact, social media today is a necessity for the healthcare industry.

Training 99

Training Industry Social Media Health Care 99

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. There’s room for optimism for the media industry too. And, although trust in capitalism is at all-time low, there’s hope.

Survey 259

Survey Compete Forums News 259

Bill Hartzer

APRIL 17, 2024

This revelation comes from a recent study conducted by nimbl, a popular pocket money card and app, which surveyed young Brits aged 6 to 17 about their dream jobs. In a striking shift from traditional aspirations, UK children are now setting their sights on becoming social media influencers, ranking it among their top career choices.

Social Media 86

Social Media Influencer Study Survey 86

Webbiquity SMM

JANUARY 23, 2024

This list should also include industry-specific keywords. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Use social listening to assess how other brands in your industry are accommodating customer demands.

Sentiment 142

Sentiment How To Analysis Trends 142

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 111

Social Media Strategy Exercises Retail 111

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 121

Social Media Survey Education Team 121

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. But they’re often better suited to another platform because of their industry and audience.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Extend this further to include competitors and industry conversations to see how you stack up against the competition. Surveys give you unfiltered insights straight from the source—the customer.

Brands 108

Brands How To Sentiment Metrics 108

Idaconcpts

OCTOBER 12, 2011

With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Still, eMarketer reported that about half of the surveyed businesses would still run another Groupon. Here are 3 important trends.

Industry 133

Industry Trends Press Release Cost 133

Bill Hartzer

NOVEMBER 6, 2023

A recent survey conducted by Junior Achievement USA in partnership with EY has shed light on the aspirations of today’s teenagers, with a staggering 76 percent expressing a likelihood to consider entrepreneurship as a career path. The survey also highlighted certain concerns among teens regarding entrepreneurship.

Influencer 94

Influencer Social Media Survey Construction 94

Talkwalker SM

MAY 4, 2016

With the rising rates of ad blocking, adoption of mobile-first everything, and social media app use, brands and marketers in all industries are realizing just how critical using video content and channels like social media are to building an effective, comprehensive, and multi-platform marketing communications strategy.

Survey 60

Survey Mobile Video Analytics 60

Digimind

NOVEMBER 5, 2019

In the 2019 Social Media Marketing Industry Report , Social Media Examiner surveyed over 4,800 B2B and B2C marketing managers from Australia, Canada, India, United Kingdom, and the United States of America, about how they use social media in their marketing strategies.

Industry 43

Industry Social Media Report Strategy 43

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry.

Marketing 62

Marketing Survey Skills How To 62

Sherrilynne Starkie

JANUARY 10, 2019

2019 journalists survey: What it means for communicators. As a follow up to the 2018 Annual Journalist Survey, a new survey of finance journalists gets their perspective on what’s to come in 2019. Interesting stats to inform communications tactics in the finance industry. — SS. — SS.

Features 150

Features Social Media Survey YouTube 150

Webbiquity SMM

OCTOBER 17, 2023

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Per the report, “across all industries, social marketers were far more likely to be kept than cut.” LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Waxing UnLyrical

MAY 17, 2019

To justify the significance of the generated data, the same can be used to create insightful Customer Satisfaction survey templates for businesses to better interact with their customers. The emergence of free online survey maker programs have made it easy to not only create online surveys but also analyze and store data.

Trends 175

Trends Survey Template Templates 175

Net-Savvy Executive

OCTOBER 13, 2015

If monitoring or analyzing social media is part of your job—and you don't work for one of the software providers—please take part in a survey on the state of social media analysis at https://www.surveymonkey.com/r/sma-2015. The survey has 21 questions and should take less than 10 minutes to complete.

Survey 40

Survey Analysis Social Media Project 40

Buzz Marketing for Technology

JANUARY 5, 2009

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate).

Web 2.0 100

Web 2.0 Survey Marketing Social Networking 100

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 98

Metrics Influencer Marketing Survey 98

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. Survey Methodology. This survey was conducted online within the U.S.

Survey 102

Survey Company Social Media Sample 102

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 130

Strategy Brands Hubspot Survey 130

Sprout Social

MARCH 19, 2024

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. What are AI insights?

Sentiment 109

Sentiment Banking Patterns Hotels 109

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 125

Examples Influencer Campaign Marketing 125

Koka Sexton

JANUARY 9, 2023

Examples Research & Audience Segmentation: Analyzing customer feedback and surveys to gain insights into desired features and customer needs. Analyzing competition and industry trends to better understand target market preferences. Define Target Audience: Identify what industry you are targeting.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 126

Statistics Influencer Strategy Marketing 126

Ignite Social Media

SEPTEMBER 16, 2021

As near as I can tell, Forrester now publishes what they call the Consumer Technographics Benchmark Survey , which covers far more than social media. The content just isn’t interesting was the choice of 36% of folks, while 27% of those in the survey object to how Facebook does business. Social Technographics Today .

Survey 148

Survey MySpace Microsoft Social Media 148

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Reputation 125

Reputation B2B Guidelines Policies 125

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. The transcription can be found below the video.

Survey 74

Survey Social Media Wikipedia LinkedIn 74