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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

Establish active forums. Having forums on your site is a terrific way to get people talking about your products, your service and your brand. You can use third party forums to start this conversation as well but launching and growing your own forums is more effective for marketing. Press releases.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare. Response rates for email surveys continue to decline; who has the time to answer a survey? (At

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SEO & Blogging = a Match Made in Heaven?

Writtent Blog

It’s also about establishing thought leadership and developing authority in your industry. Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Can you afford not to? Boost Web Traffic.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Send out a press release or feature article and get your logo on the team uniforms. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Survey your customers for great ideas.

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How to Create Awesome Content From Your Next Event Experience

ProBlogger

The basics of content marketing are fairly simple: publish great content that solves your audience’s most common problems, informs them of the latest developments in your industry or teaches them something new and helpful. Interview influencers and thought leaders in your industry. Coming up with the strategy is often straightforward.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Groups like the National Forum for Information Literacy ([link] have highlighted the fact that not everyone in todays society, whether in the United States or elsewhere, have the fundamental information skills to survive in todays information-rich world. A Report of the Aspen Institute Forum on Communications and Society. and Shelly K.

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