Buzz Marketing for Technology

JUNE 27, 2008

The increasing globalisation and diversification of business means that you can no longer look only at your own industry in your own town. Developments in other countries and industries and in technology could all suddenly and dramatically change the dynamics of the business your companies operate in. September 2, 2007 12:53 AM.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JULY 13, 2011

Music videos too have grown to be about a $15 million product placement industry, allowing brands to align their products with artist that appeal to their target consumer. So we explored the question of; Is Lady Gaga right for your Brand In our most recent Social Intelligence Report on Lady Gaga.

Brands 216

Brands Film Upcoming Influencer 216

Buzz Marketing for Technology

SEPTEMBER 15, 2010

This is really doing the PR industry a disservice. With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Let me explain …. PR becomes this amorphous blob that can move into many adjacent markets.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

OCTOBER 5, 2013

On the flipside, the other thing that the marketing departments that we’ve been working with have told us repeatedly is that they have expertise and a point of view about their industry that they want to communicate. Many marketing departments want to establish their employees as thought leaders.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

JUNE 23, 2008

Curiously, most of the discussion around knowledge management is decidedly industrial in flavor. Standardization and reproducibility have been the watchwords of the industrial economy. There is a dangerous tension between industrial frameworks and knowledge work as craft work that needs to be managed.

Analysis 199

Analysis Process Consultant Industry 199

Buzz Marketing for Technology

JANUARY 25, 2012

Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide! So what does this mean for marketers and for major brands in an era of social media?

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

JANUARY 7, 2010

This gave birth to a whole industry centered on optimizing search results for a given term. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

APRIL 27, 2010

Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers. To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels.

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

JANUARY 30, 2013

There are benefits and useful applications for them, either technical or industrial for the most part. It is not that QR Codes are dead or evil or anything hyperbolic like that - they are just horribly misused.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

JUNE 27, 2008

The APOSDLE project is organizing a German industry session at this event in Stuttgart. An animated screen capture of the first APOSDLE prototype is available. Third International Conference Professional Training Facts. 13-14 November 2007, Stuttgart, Germany. News as RSS Feed. to the APOSDLE Website.

Metadata 234

Metadata Applications Overview Conference 234

Buzz Marketing for Technology

MAY 4, 2010

What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

iPad 174

iPad Advertising StumbleUpon Digg 174

Buzz Marketing for Technology

APRIL 3, 2011

The future is an exciting one for both Microsoft and for the Digital Marketing industry in general. And with the new site, Ferrari has created a stronger audience connection while increasing traffic by 237 percent, with a 150 percent increase in unique visitors. 5) Where are Microsoft and Digital Marketing heading next?

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

DECEMBER 14, 2016

We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. Creating conversations, not messaging. “We For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger.

Conversation 100

Conversation Marketing Apparel Tourism 100

Buzz Marketing for Technology

JULY 24, 2008

After delivering a keynote address, Tim Berners-Lee, inventor of the Web, will join a panel of experts from academia and industry for a public discussion about the Web’s future. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Buzz Marketing for Technology

JANUARY 26, 2009

Great but in what industries, in what parts of the company I asked him – where won’t you provide those services? What industries won’t your brand play in? Recently, I got a call from a good friend who just got laid off and I did a quick review with him of his personal brand. He is a consultant that does cost reduction efforts.

Brands 109

Brands Microsoft Cost Review 109

Buzz Marketing for Technology

JANUARY 19, 2009

Pick your spot - There are always just a few thought leaders in every industry and/or field of study so pick a spot that you can differentiate yourself with. Start by defining a clear objective - Most thought leaders become thought leaders because they have a desire to educate the folks that follow them.

Buy 100

Buy Consultant Education Industry 100

Buzz Marketing for Technology

MAY 11, 2009

Competition for the present is about responding to linear changes in your industry – incremental improvements in your processes; call it Six Sigma or whatever you want. Box 2 and Box 3 are about - Discontinuous changes in your industry – fundamental business model innovation. Box 1 is about closing the performance gap.

Project 100

Project Forums Price Industry 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Laugh) Well Wall Street is home town industry, like steel was to Pittsburgh, 40% of the tax revenues are affected by Wall Street. It's going through real difficulty lately since the Yankees aren't in the playoffs – oh you thought I was going to say something about Wall Street. Is the $700 billion bailout plan the right for America?

Transportation 100

Transportation Forums Price Industry 100

Buzz Marketing for Technology

SEPTEMBER 25, 2008

industry and the tech industry (fishbowl). So, it's like I have a left brain, orderly, linear way to scan and a right brain, wildly creative way to scan. I like how Chris Brogan describes his reading goals. Reading what friends write. Reading about the ???new new marketing??? Reading what people recommend.

RSS 100

RSS Patterns Banking Forums 100

Buzz Marketing for Technology

DECEMBER 4, 2008

1 magazine on information technology for senior IT and business executives, he led coverage of the strategic use of IT and the software industry. Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. At InformationWeek, the No.

Real Estate 100

Real Estate Health Care How To Consultant 100

Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online. Moreover, this year Cyber Monday sales alone hit $1.98

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

JANUARY 5, 2009

One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate). was cited most frequently. In addition, many terms related to Web 2.0

Web 2.0 100

Web 2.0 Survey Marketing Social Networking 100

Buzz Marketing for Technology

DECEMBER 22, 2010

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

JUNE 27, 2008

Industry analysts. Employee directory (through employer). eMail accounts. My master address book. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Professional Societies. Masie Learning Consortium. Mass Bay Organizational Development Learning Group. Boston KM Forum. Professional conferences.

Wiki 140

Wiki Directory Wikipedia Forums 140

Buzz Marketing for Technology

JUNE 27, 2008

In the last recession, online spending cratered along with the rest of the advertising industry. This is a document excerpt EXECUTIVE SUMMARY. Many economists now believe we are in, or approaching, an economic recession.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

FEBRUARY 23, 2009

1 magazine on information technology for senior IT and business executives, he led coverage of the strategic use of IT and the software industry. Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. At InformationWeek, the No.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. Chuck will discuss the role of vertical search in the publishing and information industry, vertical search trends and recommended strategies.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

OCTOBER 27, 2008

Doug has an award winning Communication Company and he started a Vlog to document the change he see going on in his industry. After visiting Doug's facility I can safely say it's still hard to do if you want to do it well.

Airlines 100

Airlines Meeting Video Industry 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Knowing this the advice I give is; 1) You better know your customers business and industry as good if not better than they do. Extensive knowledge of your customers business and industry or market gets you access AND allows you to develop tremendous influence. Sales people are business enablers. 2) Be an analyst.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

MAY 7, 2009

Major industries are clearly focused only on the rational. A recent study determined: 15% of decision making is rational 85 % of decision making is emotional Another Harvard study said that only 5% is rational. But marketers are clearly ignoring the 85% that really drives the buying decision.

Case Study 100

Case Study Forums Study Buy 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution. Court received a BA in English from Princeton University and an MBA from Harvard Business School.

Syndication 100

Syndication Small Business Buy Social Networking 100

Buzz Marketing for Technology

JANUARY 9, 2009

Instead, in far too many cases the marketing in our industry can become so, well, grandiloquent that our communications confuse rather than clarify and alienate rather than disarm prospective clients. (sorry I couldn't help myself) We marketers are not talking to our clients in a candid, direct, and understandable way.

Issues 100

Issues Industry Brands Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

One of the activities my university (and Im sure hosts of others) engage in each year is surveying industry on their expectations of graduate attributes in the workplace. In other words, what does industry want from the fresh-faced graduates who enter the workforce each year? Posted by: Meryn Stol | April 21, 2008 at 03:09 PM.

Project 100

Project Engagement Blogosphere Skills 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

At the latter, he was responsible for introducing the industry's first PC clone chipset, a release that triggered the PC clone avalanche. Prior to starting Mindpik, Guzeman held executive marketing positions including VP of Marketing at Zilog and VP of Marketing & Sales at ZyMOS.

Marketing 100

Marketing Startup Consultant Groups 100

Buzz Marketing for Technology

NOVEMBER 18, 2008

He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen, and SES. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. You'll find Avinash's web analytics blog, Occam's Razor.

Analytics 100

Analytics Conference Training Meeting 100

Buzz Marketing for Technology

JUNE 27, 2008

We identified three different types of organizational structures that might need different levels of control due to the nature of their industry and product. These would include industries such as healthcare, pharmaceuticals, defense contractors, and banks.

Wiki 113

Wiki Class Web 2.0 Skills 113

Buzz Marketing for Technology

AUGUST 5, 2008

Our work processes have become much more sophisticated and complex in more traditional industries (i.e. Are we looking at workers in the knowledge industry or are we looking at the new knowledge needed for workers regardless of the industry. This makes categorizing "knowledge work" a bit more difficult.

Skills 100

Skills Web 2.0 Knowledge Base Community building 100