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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? People join private Facebook Groups or forums to meet and talk with other like-minded people. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages.

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The pros and cons of social media

Sprout Social

While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Answering questions, responding to comments and acknowledging complaints may seem simple. It’s created an “always-open forum” for constituents’ to voice their questions and concerns.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Their research and engagement can turn into precious data for your business.

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Social Media Networking: Gone Is The Luxury of Privacy

Diva Marketing Blog

One question I often ask is, "What does social media mean to you?". We are building relationships and networks in very public forums. Gone is the luxury of privacy. . Her story caught my attention from a social media marketer's point of view. How would you answer that question? the Internet.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Ben & Jerry’s – Gauging market demand At one time, the beloved ice cream brand spent most of its social media ad budget promoting its products during the summer. New Challenges 1.

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19 Ideas That Will Inspire a Years Worth of Blog Post Topics

Rebekah Radice

A list of questions your readers and clients ask most often (with your answers). Ask a question, comment, or scenario that will elicit a debate. Browse Quora and Forums. It’s also the perfect opportunity to see what industry-related questions people are asking. Opinions, Trends, and Predictions. Recap Post.

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