Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
People join private Facebook Groups or forums to meet and talk with other like-minded people. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. Source: The Broke Backpacker For high-end products like a $400+ backpack, customers often have super specific questions.
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