Oktopost

DECEMBER 21, 2023

Focus on understanding their needs, preferences, and perceptions related to your products or services. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short.

Marketing 62

Marketing Survey Skills How To 62

Laurel Papworth

FEBRUARY 19, 2013

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 4.

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Template Templates Social Media RFP 53

agora pulse

DECEMBER 28, 2017

Social listening differs from standard social media monitoring in that it goes beyond “owned” conversation (such as on your Facebook business page) to learning from the “earned” conversation (across the full spectrum of public social media). Think of social media like one giant focus group.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What do your consumers want from you – coupons, product updates, cutting-edge video, exclusive deals or contests?

Brands 275

Brands Repository Analysis Sentiment 275

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.

How To 114

How To Survey Content management systems Patterns 114

Convince & Convert

OCTOBER 22, 2021

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Additionally, you need to demystify the idea using social media at work negatively impacts productivity.

Survey 125

Survey How To Education Hotels 125

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Today I am not holding back. ” NO! They want value. They want meaning. They want human connection.

Research 78

Research Template Templates Training 78

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Many networks have this capability, but Facebook (which includes Instagram) offers the most comprehensive options. . Common Variations to Test. The middle? Post Copy Length.

Social Media 107

Social Media Class Sample Samples 107

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Buzz Marketing for Technology

MAY 9, 2012

In other words, they are emotionally invested in the product, service or experience about which they are opining. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. In some contexts emotions are considered bad.

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Data Sample Samples Survey 222

Sprout Social

MARCH 7, 2022

The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Power innovation for product and R&D teams. What power!

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Tools Sentiment How To Team 94

Sprout Social

JUNE 12, 2016

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Specific information from demographics ✓.

Social Media 40

Social Media News Twitter Focus Group 40

Waxing UnLyrical

AUGUST 31, 2012

Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or … As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot. You should.

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Twitter Flickr Klout Case Study 154

Webbiquity SMM

DECEMBER 21, 2010

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Twitter, Facebook and LinkedIn groups, community sites (e.g.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. It's there for the taking. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Social media is an always-on focus group. Enables instant communication. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pam Moore

JULY 11, 2018

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Facebook should fit into your business. Do NOT spend the next year fitting your business into Facebook. Talk to them and inspire them after the Facebook like, not just before.

Apple 139

Apple Brands Tips Consultant 139

Kikolani

JUNE 27, 2013

Not because they are worse companies, but because they are trying to create customer connections based on product and price, and customers are both tired of it and able to filter through it more than ever. An even simpler tool is to use Google Suggest to better understand how consumers see your products and services. Business'

Tools 141

Tools Patterns Adwords Advertising 141

Mindjumpers

MARCH 28, 2011

In some way, Facebook can be used as a great focus group. They lose important knowledge about how specific user types experience certain parts of the service/product, and what these users actually think can be improved. Facebook, Sharing, Social And Me. And that is something which provides good possibilities.”.

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Conference iPad Mobile Focus Group 238

ProBlogger

NOVEMBER 24, 2011

Google+ is designed to draw you away from both Twitter and Facebook. Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” And it could happen to Facebook. That’s bad news for Facebook. And in time, it could do this. Fair enough. It happened to AOL.

Products 52

Products Google Groups Groups 52

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Need help launching a new product or service?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Need help launching a new product or service?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You are overwhelmed with the latest Facebook changes and feel like Mark Zuckerberg owes you something.

Social Media 78

Social Media Template Templates Marketing 78

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on Facebook.

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Social Media Committee Press Release Posterous 192

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share this on Facebook.

Company 231

Company Social Media Posterous StumbleUpon 231

Pam Moore

APRIL 1, 2020

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Facebook should fit into your business. Do NOT spend the next year fitting your business into Facebook. Talk to them and inspire them after the Facebook like, not just before.

Apple 78

Apple Brands Tips Consultant 78

Convince & Convert

APRIL 23, 2015

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments.

Communities 60

Communities Meme How To Focus Group 60

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. apps and products if I am convinced about their value aspect to me & my ecosystem.

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Study Company Web 2.0 Twitter 180

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. You can set up an alert schedule that lets you know when your keywords are being used to find your web page across the web (even on Facebook).

Brands 114

Brands Klout Reputation Digg 114

Talkwalker SM

JUNE 14, 2016

Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn. Here’s why. Image recognition in action.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Will there be future demand for products? That stuff is important to the business, no doubt. More about this blog here. Thanks for dropping by.

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Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Where are the people most likely to buy your products and services? With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made. correct me if not so.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Post options to consider on your company Facebook page, and ask your fans which design resonates with them. Or, apply the same concept to Twitter.

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Crowdsourcing Exercises Focus Group Forums 60