Jon Loomer

OCTOBER 26, 2023

Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. If you aren’t familiar with Rooms, they’re basically like a Zoom meeting with multiple people on Facebook. Does this impact your group?

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Groups Groups Facebook Meeting 153

Jon Loomer

FEBRUARY 22, 2023

There are plenty of reasons to take issue with the Meta Verified subscription product , which allows creators (for now) to pay a monthly few to get access to benefits that include account verification, increased visibility, access to support, and more. So create that subscription product. What do you think?

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Products Badge Authentication Issues 167

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Brands Facebook Influencer Campaign 130

Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. You’ll replace everything in brackets with details related to your product. – VALUE: [Your Value]. – VALUE: $147.

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Eventful Facebook Price Process 203

Jon Loomer

MARCH 23, 2022

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. This, as Facebook says, allows you to “create an audience based on people who have interacted with items from your catalog.”. People who added products from your product set to cart. How to Create. Added to Cart.

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Engagement Facebook URL Products 197

Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Presumably, this comes from Facebook activity — the users who set up new business pages.

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B2B Facebook Diagrams Industry 217

Social Media Today

NOVEMBER 10, 2023

There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.

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Facebook Instagram Products 204

Social Media Today

MAY 20, 2020

Facebook's testing a range of advanced shopping tools, including 3D images for Marketplace posts and AI-based matching for clothing recommendations.

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Products Facebook Tools 216

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Socialmedia.biz

JUNE 24, 2020

A good business sells products like none other. For 2020, let us take a very close look at how you can sell products through social media. Facebook, Twitter, Instagram. The big three are Facebook, Twitter and Instagram. On Facebook, you can work your way into communities with similar interests. Types of products.

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Products Social Media Widget Class 111

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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Facebook How To Publishing Analytics 121

Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Of course not.

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Facebook How To Reputation Types 190

Social Media Today

MAY 19, 2020

Facebook has announced new 'Shop' sections, for both Facebook and Instagram, which will enable businesses to sell products direct from their profiles.

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Instagram Facebook Products 218

Social Media Today

NOVEMBER 29, 2018

Facebook is testing a new Facebook Live mode that aims to make it easier for businesses to sell products via live streams.

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Products Facebook Video 166

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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Facebook Aggregator Eventful URL 206

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

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Facebook Instagram Advertising Engagement 207

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. What is the product? What are the benefits of the product? ChatGPT did not disappoint. Optimization.

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Strategy How To Facebook Training 208

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. Don’t promote dangerous products. While this may seem like an inconvenience, it’s Facebook saving you from accidentally breaking rules.

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Facebook Policies Issues Reputation 213

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). The user then bought the product you were selling. Let me know in the comments below!

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Conversation Facebook URL Report 198

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. I hope to see you there!

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Facebook Report Advertising Price 217

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

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Video How To Facebook Groups 195

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

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Eventful Facebook Conversation Advertising 201

Buffer Social

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

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Products Skills LinkedIn Platform 106

Social Media Today

NOVEMBER 19, 2021

Facebook has announced some changes to its social issues ads requirements.

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Issues Policies Products Facebook 200

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. Now, here’s what I do… Individual Products and Opt-ins. Product Groups.

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Conversation Report Facebook Eventful 189

Jon Loomer

OCTOBER 4, 2022

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. A couple of similar audience expansion features have been rolled out to the Advantage product line during the past year. ” and showcase that product. But this, indeed, is new.

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CPM Facebook Features Course 206

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? You could first create a custom conversion based on the purchase of a specific product (or, in this case, category of product). What products are people purchasing? How do you use them?

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Conversation Facebook Eventful Report 190

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? That’s it!

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Content Facebook Groups Groups 211

Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

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Products Instagram Brands How To 164

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? How Will This Impact Your Advertising?

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Facebook Privacy Advertising Report 212

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consider pulling back.

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CPM Discount Facebook Advertising 189

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Eventful Conversation Facebook URL 209

Forbes Social Media

JUNE 11, 2023

Have you seen claims on Twitter and Facebook that KitchenAid is pulling its products from Target stores? It's simply not true.

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Products Social Media Twitter Facebook 95

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. Instant Experience Outbound Clicks: “The number of clicks on links in an Instant Experience that take people off Facebook-owned properties.” It’s been around long enough for Facebook to develop this further. Let’s go… Access the Metrics.

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Metrics Facebook Advertising Report 195

Hootsuite

MARCH 27, 2024

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Small Business Engagement Strategy Facebook 100

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience. If so, Facebook will dynamically expand to reach these other people.

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Facebook How To System Advertising 212